For the Love of the Analytics of the Game: Before Beane, There Was AVM Systems

theodp writes: Those of you slugging your way through EdX's (free) Sabermetrics 101: Introduction to Baseball Analytics MOOC course might want to take a break from your R and SQL coding to check out Grantland's Before Beane, in which Ben Lindbergh tells the story of AVM Systems, the little-known company that jump-started sabermetrics and made Moneyball possible. Ken Mauriello, whose love-for-the-analytics-of-the-game led him to ditch a trading career to co-found AVM in the mid-90's, said of the early days, "Back in the day we weren't doing presentations [to skeptical MLB teams] with laptops. We were carrying around two enormous boxes with an enormous monitor and an enormous tower. It was like Planes, Trains & Automobiles traveling around with that stuff. Watching a great big Gateway box with your monitor come tumbling out upside down, and you pick it up and it's rattling. ... So we're in the hotel, saying, 'Please lord, let this thing work.'"