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Inside the Failure of Google+
An anonymous reader writes: An article at Mashable walks through the rise and fall of Google+, from the company's worries of being displaced by Facebook to their eventual realization that Google services don't need social hooks. There are quotes from a number of employees and insiders, who mostly agree that the company didn't have the agility to build something so different from their previous services. "Most Google projects started small and grew organically in scale and importance. Buzz, the immediate predecessor to Plus, had barely a dozen people on staff. Plus, by comparison, had upwards of 1,000, sucked up from divisions across the company." Despite early data indicating users just weren't interested in Google+, management pushed for success as the only option. One employee said, "The belief was that we were always just one weird feature away from the thing taking off." Despite a strong feature set, there was no acknowledgment that to beat Facebook, you had to overcome the fact that everybody was already on Facebook.
Media doesn't want people switching because then they have to spend money on G+. They already spent marketing dollars on Facebook. Why would they want to waste that investment?
The fact you're forced to tie everything to your Google+ profile with YouTube, Google play, and other services just sucked!
It's worse that they still don't realize their failure mode was also forcing users to use it. Google, in a general sense, doesn't do that, and their user base includes several people who simply don't react well to forced participation. Unsurprisingly, those users were upset and very vocal about it, harming acceptance. Hubris did them in.
Facebook doesn't have a search engine nor the defacto video sharing platform. But yes, Facebook is after the same things; Google had them already and was arbitrarily mesh-mashing them together -- very unsettling to the user.
Facebook is still a slow cooker, so the frogs don't notice.
There was never any room for Plus. instead of recognizing a subset of users who enjoy social media and offering a better product, Plus focused on offering the same product. Then, when it didnt become an instant sensation, they threw a tantrum and made all users social media users by embedding Plus into everything that google did.
I actually think a big part of the failure of Google+ was something that, in hindsight, looks so small that a lot of people forget about it: When Google+ launched, it was a limited invite-only service.
Google had previously had good experiences with that sort of limited/phased rollout, particularly with Gmail. The fact that it was hard to get an invite helped generate hype for Gmail, and I suspect they were hoping that creating the same kind of artificial scarcity would help Google+ accounts to become equally sought-after. And it worked, for a little while. There was a brief period of time where lots of people wanted account, and they were nearly impossible to come by.
However, whereas Gmail users can continue to communicate with people who use other Email providers, the utility of having a Google+ account is directly related to having all of your friend on the same social network. Because of this, in hyping the service by limiting the availability of accounts, Google was shooting themselves in the foot. At the time of greatest hype, right when the early adopters and people who are social networking hubs would be most eager to try the service, they either weren't able to get an account, or else they got an account only to find that their friends couldn't get an account. In the very important window of time between when Google+ was launched and when people had made up their minds about it, it had already earned a reputation as being "possibly potentially good, but useless because no one is on it."
And that narrative just stuck. A social network with nobody on it is of no use to anyone, so the narrative became a self-fulfilling prophesy. Nobody ever bothered using Google+ because everyone already knew that nobody used it. As Google started to realize it was a failure, they then tried to force people to use it by linking it with all of their other services, but they should have known better. The harder they tried to push people to use it, the more of a backlash it created.
Remembering back to the time, there were a lot of people who had become frustrated with Facebook, and I think that it would have been possible to get a substantial user base simply by offering a viable alternative. Unfortunately, Google tried the wrong marketing strategy, generating hype by limiting availability, and it backfired spectacularly.
Circles was a great idea. Google should have made plus a very lightweight site with circles and a couple of other features and an amazing API. Let the developers do the work for you. At that point, everything is sorta opt-in. No privacy issues. If I don't want my plus profile to have pictures, I just never download a picture app.
Google's name is too tarnished with regards to privacy and will never be able to launch a social media site again. It's like McDonald's trying to launch a health food line. About all they can do at this point is a spin-off type company that is far far away from the Google name.
Now that Google+ is being deprecated, can we please have the + search operator back, to indicate a +required_term in the search results?
Facebook is still a slow cooker, so the frogs don't notice.
This is wrong, and insulting to frogs. Contrary to popular opinion, a frog will not allow itself to be boiled alive, and when the water temperature gets too hot, will simply jump out of the pot. It's an old wives' tale that frogs will allow themselves to be boiled if you turn the temperature up slow enough.
It's only humans that are so stupid that they'll accept horrendous conditions if you make the change slow enough.
William Shatner killed google+ for me, when he signed up to it, google shut down his email account without any checks, leaving him with no recourse, and no email. Who wants to risk that? http://www.businessinsider.com...