EFF Coalition Announces New 'Do Not Track' Standard For Web Browsing
An anonymous reader writes: The Electronic Frontier Foundation, privacy company Disconnect, and several other organizations are publishing a new DNT standard. Partners in the coalition include: publishing site Medium, analytics service Mixpanel, AdBlock, and private search engine DuckDuckGo. Thought it's still a voluntary policy, the EFF hopes the new proposed standard will provide users better privacy online. "We are greatly pleased that so many important Web services are committed to this powerful new implementation of Do Not Track, giving their users a clear opt-out from stealthy online tracking and the exploitation of their reading history," said EFF Chief Computer Scientist Peter Eckersley. "These companies understand that clear and fair practices around analytics and advertising are essential not only for privacy but for the future of online commerce."
Without the cooperation of the advertising industry this will be as successful as the last "Do Not Track" initiative.
... which was exactly microsoft's intention, so they could push their own (list based) privacy system...
The fox does not care if the sheep pass a law in favor of vegetarianism.
What's the EFF trying to pull here? The only way to enforce DNT is through aggressive blocking at our end. The damn advertisers can put up static ads, with links if they want, on the main page if they want us to see them. Anything more intrusive than that should simply be blocked and forgotten.