Anti-Piracy Firm Sends Out Wave of Takedown Notices For Using the Word 'Pixels'

An anonymous reader writes: Columbia Pictures recently released a movie called Pixels to widespread ambivalence. As part of the movie industry's standard intellectual property defense strategy, it hired anti-piracy firm Entura International to try to police infringing downloads. The firm went at the task with vigor, hitting Vimeo with DMCA takedown notices for anything with the word "Pixels" in it. As you might expect, this disrupted a number of independent filmmakers and organizations who did nothing wrong, and in most cases picked a name for their video long before the new movie came out. Even worse, it's incumbent upon the owners of the targeted videos to prove that their content does not infringe upon Columbia's. Even if they get it restored, simply being targeted counts against them in Vimeo's eyes. And of course, Entura is unwilling to help.

Comments

Re:5-year old video

[p.g.king]

The Columbia picture is acknowledge as being based on that film (and based on French director Patrick Jean's 2010 short film of the same name)

Re:DMCA reform

[TheReaperD]

Apparently, part of the problem is that Vimeo has a DMCA copyright 'strikes' system where a certain number of 'strikes' gets your account deleted and you're banned from the site. It seems that the main issue here, other than the hassle of filing a DMCA counter-claim, is that when you get the DMCA claim pulled, Vimeo will put your video back on their site but, they do not remove the 'strike' from your record. The short version is that if you get enough bogus DMCA claims against your account they will delete your account and ban you from their service even though you did nothing wrong beyond happening to name something you created too close to a name a major studio chooses to use in the future.