Anti-Piracy Firm Sends Out Wave of Takedown Notices For Using the Word 'Pixels'

An anonymous reader writes: Columbia Pictures recently released a movie called Pixels to widespread ambivalence. As part of the movie industry's standard intellectual property defense strategy, it hired anti-piracy firm Entura International to try to police infringing downloads. The firm went at the task with vigor, hitting Vimeo with DMCA takedown notices for anything with the word "Pixels" in it. As you might expect, this disrupted a number of independent filmmakers and organizations who did nothing wrong, and in most cases picked a name for their video long before the new movie came out. Even worse, it's incumbent upon the owners of the targeted videos to prove that their content does not infringe upon Columbia's. Even if they get it restored, simply being targeted counts against them in Vimeo's eyes. And of course, Entura is unwilling to help.

Comments

Standard shite

[wbr1]

When are we collectively going to stand up and say that the real pirates are the ones who steal our culture from us piece by piece? People who then have the audacity to push out drivel like 'pixels' and call it culture?

Solution

[Andy Smith]

Have a significant penalty for an invalid complaint.

5-year old video

[Sigma 7]

I recall seeing a Youtube video where someone did the exact same pixel-invasion scenario. It starts with someone dumping an old TV, which then releases it's angry pixel payload, followed by space invaders who hit various cars, pac man who eats the subway stations (converting the staircases into just a few pixels), tertis blocks that remove floors of buildings, arkanoid paddles that remove bricks from a bridge, and finally ends with a bomb that turns the planet into one black pixel.

Here it is: https://www.youtube.com/watch?...

I'm sure Columbia has their claim, but some indie beat them by five years As usual, it's a big publisher doing a keyword search without thinking about the consequences.

Re:5-year old video

[p.g.king]

The Columbia picture is acknowledge as being based on that film (and based on French director Patrick Jean's 2010 short film of the same name)

Is a false DMCA claim an act of Perjury?

[NimbleSquirrel]

I wonder if it is possible to bring a Class action lawsuit against Entura (and Columbia Pictures)? IANAL but there seems to be a class here. By filing DMCA claims, Entura have committed themselves to a legal document (even if that is an electronic document). Surely, if the claims in the document are clearly false, then Entura have committed multiple acts of perjury (as each claim is a legal statement invoking the DMCA). As Vimeo counts the DMCA claim against the user, even if that claim is proved invalid, then the users can show that they have suffered harm to their reputations.

Re:DMCA reform

[Khyber]

"It does, but it only applies if the false claim is false in the sense that it wasn't filed by the copyright holder or someone they appointed to represent them."

Incorrect. You must sign under penalty of perjury that ALL CLAIMS MADE are accurate and made in good faith.

I file DMCAs quite often, so I know the whole rote already.

The claim made by the corporate representative is neither made in good faith (likely done automated) nor accurate.