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Study: Ad Blocker Use Jumps 41 Percent
Mickeycaskill writes: A report from Adobe and anti-ad blocking startup PageFair says the number of ad block users worldwide has increased by 41 percent in the past 12 months to 198 million monthly active users. The study suggests the growing popularity of ad blocking software is set to cost online publishers $21.8 billion in 2015 and could reach $41.4 billion by 2016. "About 45 million of them are in the United States, with almost 15 percent of people in states like New York and California relying on these services. The figures are even higher in Europe, where 77 million people use versions of the software. In Poland, more than a third of people regularly block online ads."
Nope. Not how it works. Not getting revenue from someone who wouldn't have clicked on your link if it were full of adware (for them) is not a "cost." The actual cost is in bandwidth, etc. and is much less than beelions of dollars.
The industry loses money because they don't understand their mistakes.
I don't mind seeing ads in their little corner, not flashing, clearly labeled as such. Hell, I even welcome targeted ads!
But when an auto-loading, auto-playing full page Flash add with sound suddenly pops over my screen and scares me to death while I'm trying to read an article... well then fuck you, I'm gonna block the shit out of it and everything that comes from that website until the end of time.
Many games I found and play were initially found by me through ads. So ads do help. They're just, for most part, intruding and badly designed.
The ad industry doesn't understand that AdBlock is an effect, caused by their shitty race to make ads "more visible". I guess they're a victim of their own "success".
I've seen websites that don't let me view any content on them if I have AdBlock, I blacklisted them entirely.
...gis sdrawkcab (usually not responding to ACs; don't bother posting as AC)
They aren't losing. It isn't costing them. The public chooses not to participate. The web companies can make pages not load at all if the ads are gone but they don't cause they know the public will leave them like rats leaving a sinking ship.
While most americans may be content with things like the 'welcome back we'll be right back' nature of television and radio, its actually a pretty glaring annoyance for the rest of us. turning everything into a commodity is a very recent notion, and not one I might add that many people care for.
I block routes to known advertising servers, and i use the firefox microblock plugin for anything else. what advertisers often completely neglect is that theyre on my bandwidth. I pay the bill, i decide the content, end of discussion. the ads are often just another vector for exploits in the browser. The product almost never pertains to me, and i dont want it to. I dont want advertisers dickriding me into the sunset trying to exploit my personal interests. Instead when and if i need a product i want advertisers to focus on what the product does, and how well it does it. Do not pander endlessly about how good or noble a person im to become if i dole out cash for the product.
Good people go to bed earlier.
At work I currently have 1951 blackholed domains with the blacklist zone pointing everything back to 127.0.0.1 on our DNS.
Same idea as a hosts file, but corporate manages the desktops and IE rules the roost. We can no longer install FF and AdBlock.
Trolling is a art,
They asked us to punch the monkey... and we did. What do they expect with dropper-infested, bandwidth-hogging, slow-loading, auto-play with sound enabled "advertising" they keep showing on us?
They turned cable into never-ending commercials, people responded by record-and-skip and cable-cutting. They turned media sites into never-ending commercials, people responded by blacklisting and blocking advertising. I think the advertising industry shows clear pattern of shitting the bed, as such this is of their own making.
One allows "responsible" advertising until it annoys you. Then it goes. The point being that adverts should be helpful not annoying.
I have determined that my sig is indeterminate.
Not happy about this. Now that "normals" have slouched onto the blocker band wagon the ad pushers will develop more aggressive techniques plus deny content to blocker users (more than they do already.) Blockers only worked because they weren't popular; there are a LOT more ad-mongers than there are blocker makers.
Maw! Fire up the karma burner!
Adverts are little different than the email spam that used to clog many an inbox. Adblockers are no different than spam filters.
Yeah. Advertising agencies only have themselves to blame for the fact that most people hate ads. It started with intrusive and annoying TV ads. They deem it necessary to raise the volume by 50% when the ads come up? They deem it necessary to drive a nail into your head by inserting an add when you least expect it in the middle of a scene? And they deem it necessary to fill ads with lies and ridiculous false promises of beauty, health and popularity?
Well fuck them. Now I fucking hate ads and it's all their fault because they annoyed the living shit out of me with their fucking bullshit ads and the increasingly aggravating way they presented them to me. Advertising agencies have trained me to abhor ads.
And the practice has continued on the Internet. Noisy, invasive, insecure and fucking annoying ads almost everywhere. I will do all I can to stop them from fucking with my head.
Or since someone last tried to tell the future from chicken guts. Economy is the religion of our culture and economists are its high priests, always preaching the word of their patron companies. It's why Cold War took on aspects of a holy war, and why people get so ridiculously attached to particular economic ideas.
The guys who wrote the report aren't trying to bullshit anyone, they're simply using their religion's version of Hell semi-casually to express displeasure, with the assumption that the reader understands it's hyperbole.
Forget magic. Any technology distinguishable from divine power is insufficiently advanced.