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Google Is Restructuring Under a New Company Called Alphabet
Mark Wilson writes: Sundar Pichai is the new CEO of Google as the company undergoes a huge restructuring. Co-founders Larry Page and Sergey Brin are moving to a new company called Google Alphabet which will serve as an umbrella company for Google and its various projects. Google itself is being, in Page's words, "slimmed down" and the change is quite an extraordinary one. Page quotes the original founders' letter that was written 11 years go. It states that "Google is not a conventional company", and today's announcement makes that perfectly clear. There's a lot to take in...Google Alphabet is, essentially, the new face of Google. Page chose to make the announcement in a blog post that went live after the stock markets closed. This is more than just a rebranding, it is a complete shakeup, the scale of which is almost unprecedented.
Alphabulous News!
A fellow had just been hired as the new CEO of a large high tech corporation. The CEO who was stepping down met with him privately and presented him with three numbered envelopes. "Open these if you run up against a problem you don't think you can solve," he said.
Well, things went along pretty smoothly, but six months later, sales took a downturn and he was really catching a lot of heat. About at his wit's end, he remembered the envelopes. He went to his drawer and took out the first envelope. The message read, "Blame your predecessor."
The new CEO called a press conference and tactfully laid the blame at the feet of the previous CEO. Satisfied with his comments, the press -- and Wall Street - responded positively, sales began to pick up and the problem was soon behind him.
About a year later, the company was again experiencing a slight dip in sales, combined with serious product problems. Having learned from his previous experience, the CEO quickly opened the second envelope. The message read, "Reorganize." This he did, and the company quickly rebounded.
After several consecutive profitable quarters, the company once again fell on difficult times. The CEO went to his office, closed the door and opened the third envelope.
The message said, "Prepare three envelopes."
Makes a change from everything they do being just Beta.
Like that matters around here?
Faster! Faster! Faster would be better!
Apparently, someone already owns the rights to "Evil Corp".
You are welcome on my lawn.
You are wise and perceptive. And modded a 0.
"He took a duck in the face at 250 knots." -- William Gibson, Pattern Recognition
Why not? Google invented web search.
But not in a list sorted Applebetically!
...about the new Google alphabet! A is for Analytics, B is for Beta, C is for Chrome, D is for Doubleclick, ...
Come to think of it, this might outdo the educational initiatives from Microsoft and Bill Gates combined. Well played, Goog--Alphab--whatever.
NO CARRIER
...it it will become just one of several companies under the Alphabet umbrella. It's a refactoring and a modularization.
Not just refactoring and modularization. From a press release:
In order to re-intermediate Google's methodologies and fungibly target an expanded array of elastic corporate deliverables, we are unable to synergistically engage in enabled convergence and be more assertive in seizing multi-functional content in collaborative, target-scalable alignments at this time.
Now I get it.
Fifty years of Yippie! 1968-2018