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Documents Indicate Apple Is Building a Self-Driving Car

An anonymous reader writes: The Guardian has obtained correspondence through a public records request that indicate Apple is seeking a facility in the San Francisco area to test a self-driving car. "In May, engineers from Apple's secretive Special Project group met with officials from GoMentum Station, a 2,100-acre former naval base near San Francisco that is being turned into a high-security testing ground for autonomous vehicles." The station is a facility left over from WWII, and its 20 miles of highways and city streets are surrounded by barbed-wire fences. Honda and Mercedes-Benz have already used it to test their self-driving car technology. "This security is bound to appeal to Apple, which has hundreds of engineers quietly working on automotive technologies in an anonymous office building in Sunnyvale, four miles from its main campus in Cupertino."

17 of 118 comments (clear)

  1. Apple KITT by Bongo · · Score: 3, Funny

    I'm really looking of forward to a car I can talk to.

    Mike Traceur: [awakes suddenly] Man, I was out cold.
    K.I.T.T.: Actually, Michael, you were not out cold. You were in a very heavy REM state.
    Mike Traceur: You know, you sometimes sound like Hal from 2001?
    K.I.T.T.: I find that movie extremely confusing.
    Mike Traceur: You know what confuses me?
    K.I.T.T.: There are not enough hours in the day to list all the things that confuse you.
    Mike Traceur: Oh, snap.
    K.I.T.T.: Yes, Michael. Snap.

  2. Re:Will it always drive to the nearest Apple store by Anonymous Coward · · Score: 3, Funny

    Yes. And they'll look fabulous doing it.

  3. apple? by bigmo · · Score: 2, Funny

    It will cost 3 million dollars and no one over 40 will be able to figure out how to open the door.

    1. Re:apple? by Anonymous Coward · · Score: 3, Funny

      The door only responds to smugness.

    2. Re:apple? by MrDoh! · · Score: 4, Funny

      And after the first dozen accidents, Apple will trot out experts who claim that the 'drivers' were 'sitting in it wrong' and iCar 8 will fix the problems current drivers are having, but you'll need a new car to get the benefits. Plus, you won't be able to drive and listen to music at the same time, and if you buy the car with an AT&T plan, you'll only be able to drive 50 miles a week before you have to pay for more mileage.

      --
      Waiting for an amusing sig.
    3. Re: apple? by binarylarry · · Score: 4, Funny

      I have a friend in the r&d lab.

      Apparently, instead of a steering wheel there's just one giant button.

      --
      Mod me down, my New Earth Global Warmingist friends!
    4. Re: apple? by bkmoore · · Score: 2

      I have a friend in the r&d lab.

      Apparently, instead of a steering wheel there's just one giant button.

      Nope... it's a click wheel from the 1st Gen iPod.

  4. Would Jobs have taken this path? by Anonymous Coward · · Score: 4, Interesting

    During its most successful eras, when it was ruled by Steve Jobs, Apple attained this high level of success with a small number of very focused product offerings. The focus resulted in a high level of detail and care being put into the development of these products. They weren't just mediocre. They weren't just good. They were near-perfection.

    Sometimes this meant that Apple would miss other opportunities. But that's what happens when one focuses: other things are ignored so the thing in focus can be perfected.

    But today's Apple? I see it running wild, chasing at random opportunities without the focus that brought it so much success in the past. We see this in the watches that nobody wants, and the complication of their laptop lineup with the introduction of the very limited MacBook, and now what may be a foray into vehicles.

    I don't think that Steve Jobs, the master of product development, would have even considered chasing vehicular products. They are not what Apple is about. It's much like when Debian adopted systemd; yes, it's possible, but it's not the right thing to do. It's a clash of cultures, where the successful culture is betrayed by that which is experimental.

    Apple, return to your roots! Focus on the small number of devices and services that made you so great!

    1. Re:Would Jobs have taken this path? by alvinrod · · Score: 4, Insightful

      Unfortunately stock holders don't like companies that rest on their laurels, especially tech companies. The tech industry has also shown us that no matter what the big thing is today, in 15 years it could very well be gone. For as big as the iPod was for Apple, the phone has completely devoured that market. The only way Apple can sit on their hands is if they control a majority of their own shares, otherwise share holders will always demand growth, which is easier for Apple to do in new or emerging markets rather than in their established product markets.

      At some point in the future, most or all cars will self-driving and I would imagine that Apple sees themselves as being the purveyor of luxury self-driving cars, much like they target the high-end of the markets in which they exist today. Personally, I think that they'd be better off getting into large household appliances and tackling the smart home problem, but they've probably spent more time analyzing this than your or I have and think that cars represent more value.

    2. Re:Would Jobs have taken this path? by ThatAblaze · · Score: 2

      Roots? Apple nearly went bankrupt for the few years that Jobs wasn't there. I'm sorry to tell you this, buddy, but unfocused and useless *is* Apple's roots.

      Someone needs to be empowered to kick the company into shape, and unfortunately the hiring process for C level positions specifically excludes anyone with a personality capable of doing that.

    3. Re:Would Jobs have taken this path? by robi5 · · Score: 2

      Another take on this is that Apple has successfully executed a sort of mini industrial revolution, it's enough to compare today's phones as industrial products with what was available 10 years ago. It's an order of magnitude improvement in machining tolerances, material design, component layout, general product design and unified hardware / software experience.

      These improvements are not to be confused with memory, CPU etc. improvements, which however have also been instrumental, and, irrespectice of the above listed revolution, had a tremendous impact on phones and computing, while the car industry hasn't exploited computing nearly as much.

      So the question can be asked: why would Apple chase a new product category, rather than focusing on its core competencies? This question could have been asked when the iPod and the iPhone appeared.

      The alternative question is this: how immense, industry-changing revolution would be the result of applying to cars Apple's attention to detail and quality would be?

      The car would be more aerodynamic, with smaller fitting tolerances. You wouldn't have access to the engine or other things, but you wouldn't need it either. The car would just run forever, except for the occasional replacement (not hammering etc.) of chassis panels after a fender bender, or the replacement of clearly marked, service accessible wearables and consumables, covered by Apple Car-e. There would be proper, ergonomic design, and high safety rating. Instead of the hodge-podgey, arbitrary redesign that regular carmakers do every few years, while producing a very large number models, an incredibly high, never before seen amount of money would go into the design of just one single model (or two, almost identical except size), which however would bisect the World's driver population to Apple Car users and other (khm... Android... khm) users. In a few years, about 40% of the Western World's passenger cars would be made by Apple. The reason is, it will have an awesome list of cool features besides self-driving, self-parking and Beats Audio speakers:

      [ cool features under my NDA elided ]

      Also, the electric plug will be magnetic, so if you forget that the car is being charged, it will not rip out the cable.

      One more thing: it would come in aluminium (sic), anodized aluminium or gold colored. Eventually, less expensive models would come with bright, colorful, unapologetic plastics, and at some point, white may become the new black.

    4. Re:Would Jobs have taken this path? by Anonymous Coward · · Score: 2, Interesting

      Well, Apple's roots actually go back to a period earlier than Jobs' absence. As it turns out, Apple was Apple _before_ Jobs left. Though I agree with the notion that currently they're confused; they even engaged in gay propaganda - not just the coming out of Tim Cook, which was unusual anyway in that most CEOs don't declare their sexual preferences and specific sexual fantasies and fetishes in public. But pushing U2's album, which I haven't listened to (may or may not be gay, but the Internet says pretty gay), but was shocked to find an unsolicited, surprise gay photo on my computer. If pushing a homo pic without solicitation onto a billion devices isn't gay propaganda, I don't know what is. Other than this approach being WRONG, it shows the lack of focus - a large company shouldn't busy itself with such Easter eggs.

    5. Re:Would Jobs have taken this path? by ThatAblaze · · Score: 2

      Oh no! Some moron from the internet called me an idiot! I'm doomed!

      Jobs kicked Apple into shape so thoroughly his second time around that they are just running on momentum now, and will be for a few more years to come. It takes your normal large company 5 or 6 years to fail after it's driving force is removed, and Jobs left apple with no debt and a ridiculous amount of cash in the bank, so I'm predicting something like 10 years of coasting and flailing about weakly before Apple feels any pressure to do anything.

      Nothing Apple has done since Job's death has done anything to turn around the company's fortune.

  5. Can't wait by Skylinux · · Score: 4, Informative

    Following Apple design trends.

    * You get no status lights but a high resolution display to run OS X on
    * Turning your car on will take forever and it will not tell you that it is starting up
    * You won't know that your car is on but everyone around you will see a glowing Apple logo
    * Charging your car will require a new type of Apple connector
    * It will have no network ports but you may purchase an expensive adapter
    * The car will be 0.5mm slimmer because of the missing network connector
    * Adding the size of the various adapters actually makes the device larger then the completion.... but hey, who will notice?
    * It will come with WiFi and Bonjour service. Bonjour will constantly DOS the Inter Car Network to discover other hip cars
    * Seats will be extremely uncomfortable but they will look fucking awesome
    * You will have to upload music using iTunes
    * The car expects you to be a total moron so it will not give you a dedicated button for hazards lights and similar things. All of that will be controlled by the in car "Apple AI"

    Can't wait what they will produce .....

    --
    Everyone who buys Wild Hunt will receive 16 specially prepared DLCs absolutely for free, regardless of platform.
  6. You will not be able to buy one... by GeLeTo · · Score: 4, Interesting

    The cars that Apple and Google are developing will not be for sale. They are making self-driving taxis - these will be cheaper and more convenient than owning a car, especially in congested cities. UBER is also working on self-driving cars. At the latest TESLA earnings call Elon Musk was asked if they are working on such service, and after a long silence he refused to answer the question. Big changes ahead for the automotive industry,

    1. Re:You will not be able to buy one... by KGIII · · Score: 2

      I can tell you that your statistic is an order of magnitude off - at least. However, I am not going to go find a public citation for it. You can accept an appeal to authority or you can ignore me. It is, I assume I have babbled about it enough, what I did for a living and what my ex-company still does today. At best, you may find you are looking for a parking space for 3% of the time. There is no way, at all, that 30% of the traffic is looking for parking when the amount of traffic that is going to a different destination is just passing through. Not even all traffic in the city whole is going to be looking for parking at the same time - not even close.

      You can find specific areas where that statistic may be true and it will only be true for a very specific time - think of an arena where there is a large event going on and then it would be potentially true or even higher. However? Overall? Not even close. It is probably off by more than a full order of magnitude though that number will fluctuate from time to time depending on what the purpose of the traffic is in general.

      My god... You could probably not even design something that bad by accident. I mean, yeah - by accident you could not make that happen as a regular thing. You could see it at, say, Fenway Park during the playoffs. Even then, it would only be in that one specific space. At any period of time nowhere near 30% of the people are actively seeking parking. I would be surprised to see it peak at 10%. I would distrust any numbers that said anything contrary and would look heavily at their sources and methodology. Needless to say, I have done some research in this area and have had much more research done on the companies behalf. You can just ignore me if you want - that's fine.

      --
      "So long and thanks for all the fish."
  7. Self driving car(iage)s is old technology! by Anonymous Coward · · Score: 2, Interesting

    I think the evolution of transport is quite comical. I still remember the old riding grocery store with a 80+ year old guy that still used his horse carriage to sell his vegetables to his customers. He was retired but lost his wife close after retirement. And instead of living their dream, he just continued working. He just wanted to forget his sorrows and used alcohol to forget, so he just went to the pubs whenever he had the money. At the end of the day he would be so drunk that he didn't know where he was. He just laid himself in his carriage and without saying anything, the horse knew he had to bring the old guy home. The horse stopped on busy crossroads and waited until it was clear, the horse also staid on the right side and stopped for anything that drove in front of him. And the horse knew where he had to go to bring his owner home, no matter at what pub his owner passed out.
     
    According to my grand father there were many people like this in the 30ths, 50ths and 60ths (in the 40ths nothing was possible). He was just the last one of his kind. So whenever I hear about these stories about self driving cars, I've to think about the pre-auto time where everyone with a horse had a self driving car. One that could even make his own decision without being programmed or having to rely on an algorithm or the Internet.