New Rules Say UK Video Bloggers Must Be Clearer About Paid Endorsements

AmiMoJo writes: New guidelines for video bloggers who enter marketing relationships with brands have been published. Earlier this year the Advertising Standards Authority (ASA) ruled that paid endorsements for Oreo biscuits on YouTube were not marked clearly enough. The new rules outline several scenarios where content must be clearly marked as an advertisement. One note from the linked article: However, the guidelines noted that when free items are sent to vloggers without any editorial or content control over videos exerted by the brand in question, there is no need for them to follow the Cap code.