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Why Google Wants To Sell You a Wi-Fi Router

lpress writes: Last quarter, Google made $16 billion on advertising and $1.7 billion on "other sales." I don't know how "other sales" breaks down, but a chunk of that is hardware devices like the Pixel Chromebook, Chromecast, Next thermostat, Nexus phone and, now, WiFi routers. Does the world need another $200 home router? Why would Google bother? I can think of a couple of strategic reasons — they hope it will become a home-automation hub (competing with the Amazon Echo) and it will enable them to dynamically configure and upgrade your home or small office network for improved performance (hence more ads).

2 of 198 comments (clear)

  1. Google, get your house in order first by mbone · · Score: 5, Informative

    Comparing various Starbucks locations (suburban and next to college campuses) where AT&T wifi networks were replaced with Google wifi, I would not buy a Google wifi router at present. In each case, the Google service is worse than its predecessor. This surprises me, but all I have to do is listen to the complaints of the students around me to know that I am not alone in this feeling.

  2. Re: No router with out open wrt. by corychristison · · Score: 5, Informative

    DD-WRT works, it just isn't very clean under the hood.

    - The entire interface is a mess of PHP spaghetti code with intertwined HTML
    - Old code with poorly implemented features bolted on
    - outdated UI that is honestly a little confusing to navigate
    - poorly documented, and outdated documentation
    I will say the user community is huge and that is one major benefit.

    OpenWrt is more like a Linux based router OS, but is well organized internally, incredibly stable, and very flexible. By default it typically does not have a UI. There are a few different ones to choose from.

    The original Tomato is actually a partially closed system. I should have been clear that I meant Tomato based firmwares such as the Toastman mod, Tomato Shibby, etc. which are based on TomatoUSB, an early fork of Tomato before it went commercial.