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Many Drivers Never Use In-Vehicle Tech, Don't Want Apple Or Google In Next Car

Lucas123 writes: Many of the high-tech features automakers believe owners want in their vehicles are not only not being used by them, but they don't want them in their next vehicle, according to a new survey by J.D. Power. According to J.D. Power's 2015 Driver Interactive Vehicle Experience (DrIVE) Report, 20% of new-vehicle owners have never used 16 of 33 of the latest technology features. The five features owners most commonly report that they "never use" are in-vehicle concierge (43%); mobile routers (38%); automatic parking systems (35%); heads-up display (33%); and built-in apps (32%). Additionally, there are 14 technology features that 20% or more of owners don't even want in their next vehicle. Those features include Apple CarPlay and Google Android Auto, in-vehicle concierge services and in-vehicle voice texting. When narrowed to just Gen Yers, the number of vehicle owners who don't want entertainment and connectivity systems increases to 23%.

14 of 417 comments (clear)

  1. The Homer! (FP?) by dosius · · Score: 5, Insightful

    People in general (there's always exceptions) just want something simple that works, not something loaded with useless and expensive gewgaws.

    --
    What you hear in the ear, preach from the rooftop Matthew 10.27b
    1. Re:The Homer! (FP?) by LezGoLezGo · · Score: 5, Insightful

      People in general (there's always exceptions) just want something simple that works, not something loaded with useless and expensive gewgaws.

      It's ironic, that understanding this is what made Apple so successful in the first place.

    2. Re:The Homer! (FP?) by drinkypoo · · Score: 4, Interesting

      I'm not sure that is correct. Apple was going under in the 90s. Then Microsoft bailed them out to avoid anti-trust problems.

      Apple became more fragmented and thus less simple in the first non-Steve-Jobs era. Look for it to happen again. Without clear focus provided by a leader with forward vision, any company goes sideways. Just look at what Carly did to HP, only looking back. Now I have to suffer idiots in my fb stream suggesting they might vote for her.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    3. Re:The Homer! (FP?) by PolygamousRanchKid+ · · Score: 5, Insightful

      I'd be happy if folks would just bother to use their blinkers, instead of fiddling around with other hi-tech in their cars.

      --
      Schroedinger's Brexit: The UK is both in and out of the EU at the same time!
    4. Re:The Homer! (FP?) by Dcnjoe60 · · Score: 5, Insightful

      I'm not sure that is correct. Apple was going under in the 90s. Then Microsoft bailed them out to avoid anti-trust problems.

      Apple became more fragmented and thus less simple in the first non-Steve-Jobs era. Look for it to happen again. Without clear focus provided by a leader with forward vision, any company goes sideways. Just look at what Carly did to HP, only looking back. Now I have to suffer idiots in my fb stream suggesting they might vote for her.

      I think your analysis is pretty accurate. Jobs had a vision and drove the company towards it. Others, have an MBA where they've been indoctrinated to focus only on next quarter's numbers. While Jobs did not intentionally try to displease or appease the shareholders, they were overall pleased with his results. However, if one's motivation is to please the shareholders, then you tend not to make strategic decisions that might be needed for the long term future. That is what happened at HP (and others) and happened prior to Jobs return. It's too early to tell if it will happen again at Apple.

    5. Re: The Homer! (FP?) by kilfarsnar · · Score: 5, Insightful

      When i was 12 i couldnt wait to get my driver's licence these days the skinny jeans wearing fairies are more interested in posing selfies while duckfacing than being a man who wants to hone his skills

      I remember being a teenager decades ago and everyone dreaming of the day they got their driver's license. It had nothing to do with honing skills. No one was practicing parallel parking and people dreaded drivers-ed even though for many that was the only time they got to actually drive. It wasn't about wanting to just drive, but mostly about being able to impress friends and girls. Some things don't change that much...

      It was also about freedom. I couldn't wait for the day I didn't have to get my Mom to drive me everywhere.

      --
      "What the American public doesn't know is what makes them the American public." -Ray Zalinsky (Tommy Boy)
    6. Re:The Homer! (FP?) by doggo · · Score: 4, Insightful

      "I'd be happy if folks would just bother to use their blinkers, instead of fiddling around with other hi-tech in their cars."

      I'd be happy if people would go forward when the light changes so I can get through the intersection before the light turns red again. instead of texting, or updating Facebook, or whatever the fuck they're doing with their stupid phones.

  2. Re:A HUD is usefull... by Overzeetop · · Score: 5, Funny

    Daytime too. It's helps with targetting, especially for cyclists. Those bastards can move so fast sometimes it's hard to pick them off manually.

    --
    Is it just my observation, or are there way too many stupid people in the world?
  3. Doesn't mean people won't use them by guruevi · · Score: 5, Insightful

    The main reason people don't want/use them is because they're too expensive:

    in-vehicle concierge (43%): $350/y + voice/minute + data, easily adds up to $500/y+ for a device you use maybe 1h/day. On the other hand your mobile phone with Bluetooth has the same services for free (Siri, Hey Google, Cortana, ...)
    mobile routers (38%): same problem, we already have data plans on our cell phones, if we want routers we wouldn't use our cars for it which are usually inconveniently parked for reception
    automatic parking systems (35%): besides a few specific interactions, they are useless and/or broken. They still require you to press gas/brake pedals, they don't park any faster or better than doing it yourself
    heads-up display (33%): distracting and useless information
    built-in apps (32%): distracting and useless information and the ones you do use are generally too pricey or require one of the above connective features that are too expensive

    --
    Custom electronics and digital signage for your business: www.evcircuits.com
  4. Re:A HUD is usefull... by gstoddart · · Score: 5, Insightful

    Well, here's my take on the satnav ...

    My wife's previous car had built in satnav. It was driven from a DVD. Apparently upgrading the DVD would have cost around $800 or so from GM. This for older tech built into the dash. And the display tech was pretty lame and outdated.

    My TomTom cost me under $175, comes with lifetime maps, and I can move it from my car to the wife's car, to a rental car, or to my parents car when I'm visiting. It doesn't require a data plan, no company gets to serve me ads or track where I go. It's got the really nice split screen to tell me "you need to be in one of these two lanes, definitely none of these three".

    I just don't see value in the satnav being built into my car. It will be older tech very quick, much more expensive to replace, and you're stuck with it.

    When you factor in the cost of these accessories when they come in the car vs buying an aftermarket device, it's just really not a cost effective way to do this.

    And as far as speed and fuel ... unless you're a race car driver I'm having a hard time believing you can't check these two things safely while driving. People have been doing it for decades, and only the most beginning of driver can't watch his speedometer and drive.

    And, hell, my TomTom displays my speed as well. And I can look at it and barely take my eyes off the road for a fraction of a second.

    But I'm not spending a bunch of extra money for this to be built into my car. It's just a way for car companies to pad the bottom line.

    --
    Lost at C:>. Found at C.
  5. I don't want it - and I am in IT by cjonslashdot · · Score: 5, Informative

    I know how software is made. I know how buggy and unreliable it is. In my car, I want things that are rock solid, or that at least fail gracefully. Also, I don't want distractions, like screens changing their content, or having to fiddle with a display while I am driving. I want fixed controls that are simple and display a single thing. Also, I don't want my car second-guessing what I want - there is nothing more annoying that the car deciding, "He pushed the window button to go down, but it is cold outside so he must only want it half way down" - I want my car to do exactly what I tell it: I don't want it to try to be "smart".

  6. Re:Smartphones have problems too by Bob+the+Super+Hamste · · Score: 4, Informative

    Out of curiosity have you tried out Navit? I use it on my phone when I am traveling and I don't even have a data plan. Granted it will eat battery substantially faster than other cell navigation apps as it has to actually compute and render things but that isn't a concern if it is plugged into the 12v adapter. If you download the data set for the entire planet it is about 17GB currently. The data that is used comes from OSM so depending on where you are it can be really good or still better than the base maps that come with most GPS receivers.

    --
    Time to offend someone
  7. Re: in-vehicle concierge by JimFive · · Score: 5, Funny

    or voice to text

    Like this:
    Driver: Text Wife
    Car: Ready
    **Driver gets cut off by another car**
    Driver: Stupid Bitch, Stop Texting and Learn to Drive
    Car: Text Sent.

    --
    JimFive

    --
    Please stop using the word theory when you mean hypothesis.
  8. Idiotic Summary by whisper_jeff · · Score: 4, Insightful

    That is easily one of the most negative and idiotic summaries I've ever seen. When you write a summary that focuses on the smaller number of people, it clearly denotes your bias. After all, most intelligent people would focus on the positive numbers. Let's see:

    -----
    The five features owners most commonly report that they "never use" are:
    in-vehicle concierge (43%) - that means that 57% do use it
    mobile routers (38%) - that means that 62% do use it
    automatic parking systems (35%) - that means that 65% do use it
    heads-up display (33%) - that means that 67% do use it
    and built-in apps (32%) - and 68% do use it
    -----

    In other words, in all instances, a majority of people _DO_ use the feature.

    And next:
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    Additionally, there are 14 technology features that 20% or more of owners don't even want in their next vehicle. - alternatively, it can be viewed as approximately 80% of owners want it in their next vehicle
    -----

    Focus on the smaller (to say the least) number of people with the negative stance rather than the (significantly) higher number of people who have a positive view. But, hey, those larger numbers and positive stance doesn't allow someone to paint a negative picture. After all, positive facts aren't negative.