Former Apple CEO Creates an iPhone Competitor

An anonymous reader links to Fast Company's profile of Obi Worldphone, one-time Apple CEO John Sculley's venture into smartphones. The company's first two products (both reasonably spec'd, moderately priced Android phones) are expected to launch in October. And though the phones are obviously running a different operating system than Apple's, Sculley says that Obi is a similarly design-obsessed company: "The hardest part of the design was not coming up with cool-looking designs," Sculley says. "It was sweating the details over in the Chinese factories, who just were not accustomed to having this quality of finish, all of these little details that make a beautiful design. We had teams over in China, working for months on the floor every day. We intend to continue that process and have budgeted accordingly." Obi is also trying to set itself apart from the low-price pack by cutting deals for premium parts. "Instead of going directly to the Chinese factories, we went to the key component vendors, because we know that ecosystem and have the relationships," Sculley says. "We went to Sony. It’s struggling and losing money on its smartphone business, but they make the best camera modules in the world."

Comments

That's gonna be a nope

[Overzeetop]

" quality of finish, all of these little details that make a beautiful design"

Yeah, that's nice and all, but what we really want is usability. Freedom from the advertising deluge. Control. Everybody and their brother can make a svelte 3D mockup that looks beautiful. But in the end it's going to come down to software. It's why Apple ruled the roost early on. A beautiful piece of garbage is still a piece of garbage. And, tbh, we have enough of that out here at the moment.

"sweating the details in the Chinese factory"

[nitehawk214]

Yeah, you might want to think about how you word that.

Re:Sony makes the best camera modules?

[nitehawk214]

Many DSLRs use Sony CMOS sensors. They are also the king of low-noise CCD sensors.

Re:So I guess CEO's don't get hit with non-compete

[nofx911]

Non-Compete Clauses are illegal/void in California:
http://californianoncompete.co...

Not really

[squiggleslash]

The article says they're not aiming at Apple. Instead they're actually jumping, feet first, into the commodity smartphone market. Which might seen suicidal, but, again as the article points out, that's where Scully actually excels (and probably why he didn't get as far with Apple, which was never commodity based, when he was at the helm.)

Essentially he's going to be selling nice, but not spectacular, Android phones, and using branding to differentiate the phones in the market. And he'll probably make a success of it because instead of having the overhead of a giant electronics company to contend with, unlike say Samsung, he's just having a third party put together a design, then outsourcing the manufacture of the thing, concentrating largely on quality (which affects brand) rather than features (which doesn't.)

It's not actually that exciting to nerds. The news is probably orgasm-worthy though if you work in marketing.