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Chrome To Freeze Flash Ads On Sight From September 1

Posted by Soulskill on from the making-the-internet-less-obnoxious dept.

An anonymous reader writes: Shaun Nichols from the Register reports that unimportant Flash content will be click-to-play by default in Google Chrome from September 1. He writes, "Google is making good on its promise to strangle Adobe Flash's ability to auto-play in Chrome. The web giant has set September 1, 2015 as the date from which non-important Flash files will be click-to-play in the browser by default – effectively freezing out 'many' Flash ads in the process. Netizens can right-click over the security-challenged plugin and select 'Run this' if they want to unfreeze an ad. Otherwise, the Flash files will remain suspended in a grey box, unable to cause any harm nor any annoyance."

7 of 190 comments (clear)

  1. Re:I've had this as a plug-in. by Joce640k · · Score: 4, Insightful

    ...except that google gets to decide which adverts are played and which aren't.

    I'm betting Google's own dancing monkeys will be as annoying as ever.

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    No sig today...
  2. Re:Do we really want Google... by SeriousTube · · Score: 5, Informative

    That's silly. It's click to play, not a total block.

  3. Re:I've had this as a plug-in. by greenfruitsalad · · Score: 5, Insightful

    no, this will stop only what chrome deems unnecessary. not everything.

    now how about those damn autoplaying youtube videos? flash or no flash, they still autoplay and then play the next one, next one, next one, etc..

  4. non-important? by thegarbz · · Score: 5, Insightful

    Basically, "essential" Flash content (such as embedded video players) are allowed to automatically run, while non-essential Flash content, much of that being advertisements, will be automatically paused.

    So.... queue adverts posing as video players in 3. ... 2...... 1......

    Why can't they stop the autoplay of ALL content.

  5. Re:Do we really want Google... by Kiwikwi · · Score: 4, Informative

    Like it or not, all the major browsers are phasing out plugin support. Microsoft and Chrome has already dropped support for plugins other than Flash, and Mozilla is about to do the same. Flash gets special treatment due to its market share, but make no mistake, the browser manufacturers are looking to kill it as soon as reasonably possible, too.

  6. Re:I've had this as a plug-in. by MightyMartian · · Score: 4, Insightful

    I'm assuming HTML5 graphics and videos will still play, so if it's limited to just Flash, so what?

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    The world's burning. Moped Jesus spotted on I50. Details at 11.
  7. Re:I've had this as a plug-in. by MightyMartian · · Score: 4, Insightful

    I think the real point here is that the big guys have finally decided Flash must die.

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    The world's burning. Moped Jesus spotted on I50. Details at 11.