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Chrome 45 Launches, Automatically Pauses Less Important Flash Content, Like Ads

Posted by Soulskill on from the hip-hip-hooray dept.

An anonymous reader writes: Google today launched Chrome 45 for Windows, Mac, Linux, and Android with some expected changes and new developer tools. First and foremost, Chrome now automatically pauses less important Flash content (rolling out gradually, so be patient). This has been a longtime coming from both Google and Adobe, with the goal to make Flash content more power-efficient in Chrome: In March, a setting was introduced to play less Flash content on the page, but it wasn't turned on by default, and in June, the option was enabled in the browser's beta channel. Now it's being turned on for everyone.

3 of 92 comments (clear)

  1. How does it know by phantomfive · · Score: 5, Interesting

    How does it know what is "important" Flash content, and what isn't?
    Fortunately, there's an option to not play any Flash content (unless started by user). That is a more useful feature, if you ask me.

    --
    "First they came for the slanderers and i said nothing."
    1. Re:How does it know by Anonymous Coward · · Score: 5, Informative

      After first largest SWF (so SECOND largest flash element) if you're under 298x(forgot dimension) and a swf, you're paused.

      It's not a complicated algorithm, it's just not been released through public channels yet.

  2. Flash is soooo bad... by pubwvj · · Score: 5, Interesting

    Flash is so bad that I run with it turned off by default. Anyone trying to Flash me must get my attention with the little FLASHED BLOCKED grey area which I then decide if it is worth it to trust them. Almost never.

    What Google is doing is a good thing.

    First they're demoting Flash and by inference saying it like GMOs is just plain bad.

    Second they can use known bad sources, patterns and crowd voting to find the offenders and just kill their content.

    Flash ads are awful. Perhaps this sort of vote against Flash will help kill Flash advertising while still allowing it for some useful content.