Google Changes Logo

An anonymous reader writes: Yesterday, Google announced a logo change that many on Slashdot have probably already encountered. The logo, according to the technology supergiant, was updated to reflect the fact that people "interact with Google products across many different platforms, apps and devices—sometimes all in a single day." This differentiates from the past when people only used a desktop PC to access Google's services.

Comments

DDG FTW.

[Anonymous Coward]

Duck duck go baby, for the win. I would have never known about this if not for this article as it's been years since I've touched a Google service and they've become hugely irrelevant in my life.

But i went and looked at the new logo, not impressed. And still not getting why people wish to live and work in a Google tracked alternate reality bubble. Between Google, WinX and OSX, I can only say thank the lord for Mint, Mate, and all you great open source upstream maintainers out there that make my small private computing world possible! Amen.

Re:I don't see anything different.

[xevioso]

That's actually not true. Companies often rebrand themselves, not to further get more traction and get more users, but to retain the ones they have. If a company is perceived as being old or stodgy, then people are more likely to gravitate to companies that don't appear that way. This is doubly true in the tech sector.

But more to your point, as the article states, Google is by no means done trying to get more users; it's now all about getting users in developing countries. And making sure their logo looks peachy on a tiny African or Asian cell phone is in fact actually important for branding.