Slashdot Mirror
Google To Deliver Groceries
An anonymous reader writes: Out of carrots? Fire up Google and search for some. They might just show up at your house. Bloomberg reports that the search giant will start testing a grocery delivery service later this year in San Francisco and one other city. Google will be partnering with Costco, Whole Foods, and other grocery stores to source their products. "Google is investing in delivery services for homes and businesses as it seeks to lure more traffic to its websites. The move puts the company in more direct competition with Amazon, which has rolled out its AmazonFresh service in several U.S. cities. ... The fresh-food trial, including fruits and vegetables, is part of a move away from making deliveries from warehouses, which can add complexity and requires refrigeration."
Local grocery chains are already better positioned to offer this kind of service; their stores themselves can act as the supply house from which the order is pulled, assembled, and delivered from. Even if a particular chain decides to select only specific stores to do it, those can be the best equipped stores with the most merchandise variety to source from.
But only if they have accurate real time inventory, otherwise they can't complete with a company with good enough logistics to tell you when the item you're ordering is out of stock. I've ordered from Instacart a few times (Safeway and Whole Foods), and though their service is very convenient, they are regularly out of stock of 10 - 20% of the items I ordered. I realize that the same item is out of stock at the store, but at least when I'm shopping at the store I can look around for a suitable substitute even if it's not in the same class of item that I ordered ("Oh crap, they are out of sandwich meat, I guess I'll get a frozen pizza instead"). It got to the point where i'd have to go shopping after they delivered the order so I could pick up the things that I really needed, and if I have to go to the store anyway, I might as well pick up *everything* I need.
We tried a grocery delivery service when it first rolled out here in Minneapolis back in 2000. The whole experience was kind of disappointing. For likely logistical reasons you had some kind of order deadline a day or so before the order would be delivered and of course in sophistication terms, the ordering process was web-2000 clunky.
The bigger problem was that even though someone else picked the items and delivered them, it didn't feel like it saved a ton of time or effort. We have 5 major supermarkets within 10 minutes drive, so transit isn't an issue. With delivery, you still have to unload the containers into your house, so walking the bags from the car isn't really eliminated. Frozen is problematic unless you're home when the delivery comes.
And ordering from a list is problematic -- I often find myself making closer judgements on items I may not buy regularly and you can't do that from a list. Sometimes you have a sudden change about what you might buy in the store -- an inspiration from something you see, a realization that making a specific meal doesn't make sense due to a change in plans, or remembering somehting that wasn't on your shopping list and so on. And then there's choosing produce and meat. I can make decisions about that stuff that fit my own specific standards, not some grocery pickers standards.
There's also the notion that some people like shopping in person. It can be a chore, but I'm sure more than one married parent will admit that sticking their spouse with the kids while you go to the store is a mini-escape, complete with an unadvertised trip to Starbucks and/or some other side trip.