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Creator of Top iOS Ad Blocker Pulls App After Two Days

An anonymous reader writes: One of the most important aspects of the iOS 9 launch was that ad blocking software is now allowed on the App Store. Ad blocking apps rocketed to the top of the store's rankings, led by Marco Arment's Peace. A day afterward, Arment talked about the cognitive dissonance he felt from having his software blocking the (admittedly well-behaving) ads on his own website. Now, Arment has pulled Peace from the App Store, saying its success "just doesn't feel good." He continues, "Ad blockers come with an important asterisk: while they do benefit a ton of people in major ways, they also hurt some, including many who don't deserve the hit. Peace required that all ads be treated the same — all-or-nothing enforcement for decisions that aren't black and white. This approach is too blunt, and Ghostery and I have both decided that it doesn't serve our goals or beliefs well enough. If we're going to effect positive change overall, a more nuanced, complex approach is required than what I can bring in a simple iOS app." Arment also posted a link with detailed instructions on how to get a refund, if you already bought the app.

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