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IT Departments Try To Avoid Getting "Ubered"
StewBeans writes: Fortune 500 companies and longstanding corporate giants are losing to startups that are born digital because they can't keep up or they refuse to acknowledge the ways that technology is changing both business and consumer preferences. Getting "Ubered" is now one of the biggest threats to traditional IT departments as the growing number of unicorns like Airbnb, Spotify, Square, and others take over the economy and win the hearts and minds of increasingly mobile, always-on consumers. In this article, nine tech leaders from large companies talk about how they have had to change their approach in order to keep pace and avoid getting disrupted by the next big thing around the corner.
Please, "Ubered", no. Not only no, and also no, but it sounds like a noise I once made in between too many bratwursts with too much mustard and too much sauerkraut, and way way way too much beer. I think the beer was lagered, which would make a sort of onomatopoetic sense, if it led to ubering.
"You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
Your company name gets verbed ONLY when it's both appropriate and a new word is necessary. You get verbed by popular consent. I'm not saying a massive advertising campaign won't do it, but it's damn hard to force a meme. Xerox. Jeep. Scotch tape. They were verbed because they offered something new. Google. Skype. They were verbed because so many people used their products. But even a massive advertising agency couldn't do it for, say, Bing. So what has Uber done to justify verbing? Sure it's shorter than, say, "out-innovated". But "Ubered"? It just sticks in my craw. No thanks. And take your viral marketing with you.
If video games influenced behavior the Pac Man generation would be eating pills and running away from their problems.
The problem of traditional IT departments in large corporation is not getting "Ubered"; it's just a matter of having a large organization with all the bureaucracy that comes with it. Even Google struggles with that, as Sergei Brin lamented the other day. Also, I fail to see how Uber, Spotify and AirBnB are eating those IT departments' lunches. The businesses they serve, perhaps, but not those departments.
And those tips from that Enterpriseprojects.com article? Empty buzzwords. "Leverage relationships with decision-makers", "Move at the speed of trust" (Really? Really?! What does that even mean), "If it ain’t broken, consider fixing it", "Use process as business accelerator". These are copied verbatim from the article, and if this is what the best and brightest CIOs in the bunsiess have to offer us, it is small wonder that the IT profession is in such a shite state. I've seen similar statements on a great many powerpoints, and they all failed to make one iota of difference. Yes, you CIO's are going to have to "shift the culture" in your departments, as you like to say. And yes, most of you are woefully unequipped for the task.
If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
What I think the article (really more of a short, buzzword-filled list) fails to address is that IT workers aren't leaving major, established corporations for "unicorns" for no reason. Most workers aren't going to give up seniority (and the perks that come with it like better pay and benefits) at a big company for a job at a startup for no reason other than because they can. In reality, it's probably that the startups are offering higher pay and better working conditions, thus giving workers a reason to leave.
This honestly reminds me of where I work right now, where the management is stumped at why they keep having people quit when they have managers going around every night telling people how much they want to fire them and how at risk they are of losing their jobs.