Coke Discloses Millions in Grants for Health Research and Programs
New submitter erinrivers11 writes: Following criticism that Coke has supported research that plays down the role of soft drinks in the spread of obesity, the company released a list showing nearly $120 million in grants to medical, research and community organizations. The Times reports: "The list, published Tuesday on the company’s website, details hundreds of Coke grants, large and small, to a variety of organizations since 2010, including physician groups, university researchers, cancer and diabetes organizations and public parks, and even a foundation for the National Institutes of Health."
Specifically, it's the reaction the body has to the carbohydrates (sugar): spiking insulin levels, blocking the release of fat as a fuel source, and encouraging the body to store energy as fat.
Of course Coca Cola is the personification of "evil big food" and they will do whatever it takes to keep making money as water running from the tap. Its amazing how much money one can make from selling flavoured sugar water plus some advertising.
But the negative effects of increased sugar intake is nothing new. For several years the anti-fructose movement has been making noise and has been showing increasing insight is the underlying mechanisms. Famous example spokesperson of this movement is Dr Lustig, and googling his name alone gives a boatload of references.
But where is the response from society (not from some smart commercial brands), where is the education in schools, in children's TV programs, in popular scientific programs, in journals being read by large percentages of the population. And when will we start listening to this??!!
We still buy all this processed junk, with the bright coloured labels promising everything and being "fat free". We as a society have to immediately start buying other food products. More "real" unprocessed foods, and please leave those products with added sugar packaged in plastic in the store. Spend more time buying, cooking, eating and ENJOYING this food.
The industry will make whatever we buy. Self regulation from their side is an illusion.
So WE need to change.
Why are other peoples sig's always more witty ???