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BlackBerry Launches Android Smartphone

Posted by ryuzaki0 on from the not-dead-yet dept.

wiredmikey writes: In an attempt to come back from the dead, BlackBerry announced plans to sell an Android-powered smartphone. The struggling Canadian smartphone maker said it would begin selling "Priv," described as "a flagship handheld device that will run on the Android operating system with BlackBerry security," expected to be available later this year. The company isn't giving up on its own operating system, and will continue to develop and enhance its BlackBerry 10 platform, which currently represents less than one percent of smartphone users.

1 of 127 comments (clear)

  1. Re:1% of a huge number is still pretty large by danbob999 · · Score: 4, Informative

    They don't have 1%. They have about one third of it. They have 0.37% of smartphones, or 0.27% of phones sold in 1H2015.
    https://en.wikipedia.org/wiki/...
    If they could still keep this market share they could be fine. But they are loosing both market share and absolute sales every quarter. Mostly because they still have contracts with some slow-moving corporations, all of which are looking to switch.
    Their other problem is that it can be worth it to develop phones for only 0.3% of the market, but it's not worth it to develop and support an OS for them. Switching to Android could make sense. Only, it's too late.