Targeting Tools Help Personalize TV Advertising

schwit1 writes: Surgical marketing messages are taken for granted on the Internet. Yet, they are just now finding their way onto television, where the audience is big though harder to target. As brands shift more of their spending to the Web where ads are more precise, the TV industry is pushing back. Using data from cable set-top boxes that track TV viewing, credit cards and other sources, media companies including Comcast's NBCUniversal, Time Warner's Turner, and Viacom are trying to compete with Web giants like Google and Facebook and help marketers target their messages to the right audience. Where can I get adblock for my FiOS?