Xiaomi Investigated For Using Superlatives In Advertising, Now Illegal In China

Posted by timothy on Thursday October 1, 2015 @05:01AM from the literally-the-greatest-law-ever dept.

An anonymous reader writes: Chinese smartphone maker Xiaomi is under investigation for using superlative messaging on its website, according to a leaked document from the Beijing Ministry of Industry and Commerce. A new Chinese law states that adjectives used to promote products must not mislead consumers. The Xiaomi investigation [Chinese] follows claims made by rival Cong that the company used phrases such as 'the best' and 'the most advanced', in its online campaigns and therefore violated the country's advertising law. (The law against suprelatives doesn't seem to apply to communications by the government, about the government.)

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nice little dig at the end by Anonymous Coward · 2015-10-01 05:06 · Score: 0, Offtopic

Pot Meet Mr Kettle "(The law against suprelatives doesn't seem to apply to communications by the government, about the government.) " - Never stopped the USA claiming to be number one in everything either. nor the greatiest nation ever.