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Verizon Is Merging Its Cellphone Tracking Supercookie with AOL's Ad Tracking Network

Posted by Soulskill on from the evil-boring-voltron dept.

schwit1 writes: ProPublica reports that Verizon is giving a new mission to its controversial hidden identifier that tracks users of mobile devices. Verizon said in a little-noticed announcement that it will soon begin sharing the profiles with AOL's ad network, which in turn monitors users across a large swath of the Internet. That means AOL's ad network will be able to match millions of Internet users to their real-world details gathered by Verizon, including — "your gender, age range and interests." AOL's network is on 40 percent of websites, including on ProPublica.

1 of 100 comments (clear)

  1. Well if this is true by Anonymous Coward · · Score: 5, Interesting

    Then both those companies are shitbags. There should be strict industry regulation of this kind of thing (ads, tracking, etc) a lot better than currently is.