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The Pepsi P1 Smartphone Takes Consumer Lock-In Beyond the App (thestack.com)

An anonymous reader writes: On the 20th of October Pepsi will launch its own smartphone in China. The P1 is not just a cowling brand, but a custom-made device running Android 5.1 and costing approximately $205. At that price it's almost a burner, but even so it represents new possibilities for a brand to truly control the digital space for its eager consumers in a period where mobile content-blocking is becoming a marketing obstruction, and where there is increasing resistance on Google's part to allow publishers to push web-users from the internet to 'the app'.

4 of 166 comments (clear)

  1. Re:"At that price it's almost a burner" by Anonymous Coward · · Score: 5, Informative

    A $40 Walmart feature phone or a sub-$20 off Craigslist could be a "burner". $200 isn't even notably cheap by general smart phone standards.

  2. Re:"At that price it's almost a burner" by Nite_Hawk · · Score: 5, Informative

    The 16GB version of the ASUS zenfone2 is $199.99 carrier-free and is considered to be a reasonably good mid-grade phone.

    http://www.amazon.com/dp/B00VW...

  3. Re:"At that price it's almost a burner" by Fwipp · · Score: 4, Informative

    I bought my phone new for $80 a year ago, and I didn't even have to look hard for it. 2013 Moto G. This year's model (just came out) is $180; the Moto E is even cheaper, $120. You can save more money by buying it from a carrier (still unlocked, no obligation to use with that carrier). They aren't the only company making cheap Android phones, either.

    There's also a whole bunch of cheap Windows phones out there.

  4. Re:"At that price it's almost a burner" by mopower70 · · Score: 4, Informative

    "In the 1%" means you make $32,400 a year.

    Source: globalrichlist.com

    I personally sit in the top 0.38%.

    Now you're just being pedantic. "The 1%" was a phrase popularized by the Occupy Wall Street movement, and refers almost exclusively to wealth inequity in America. The median income for the cohort to which the phrase "The 1%" refers is $400,000. Global wealth has no seriously meaningful value when considered on the scale of the individual. By your metric, the average homeless person in the US will be in the top 15 - 20%.