The Pepsi P1 Smartphone Takes Consumer Lock-In Beyond the App (thestack.com)

Posted by samzenpus on Monday October 12, 2015 @06:42AM from the phone-of-a-new-generation dept.

An anonymous reader writes: On the 20th of October Pepsi will launch its own smartphone in China. The P1 is not just a cowling brand, but a custom-made device running Android 5.1 and costing approximately $205. At that price it's almost a burner, but even so it represents new possibilities for a brand to truly control the digital space for its eager consumers in a period where mobile content-blocking is becoming a marketing obstruction, and where there is increasing resistance on Google's part to allow publishers to push web-users from the internet to 'the app'.

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Re:"At that price it's almost a burner" by Anonymous Coward · 2015-10-12 06:58 · Score: 5, Informative

A $40 Walmart feature phone or a sub-$20 off Craigslist could be a "burner". $200 isn't even notably cheap by general smart phone standards.
Re:"At that price it's almost a burner" by Nite_Hawk · 2015-10-12 07:37 · Score: 5, Informative

The 16GB version of the ASUS zenfone2 is $199.99 carrier-free and is considered to be a reasonably good mid-grade phone.
http://www.amazon.com/dp/B00VW...