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The Pepsi P1 Smartphone Takes Consumer Lock-In Beyond the App (thestack.com)

An anonymous reader writes: On the 20th of October Pepsi will launch its own smartphone in China. The P1 is not just a cowling brand, but a custom-made device running Android 5.1 and costing approximately $205. At that price it's almost a burner, but even so it represents new possibilities for a brand to truly control the digital space for its eager consumers in a period where mobile content-blocking is becoming a marketing obstruction, and where there is increasing resistance on Google's part to allow publishers to push web-users from the internet to 'the app'.

26 of 166 comments (clear)

  1. "At that price it's almost a burner" by Nutria · · Score: 5, Insightful

    You either have no children, or are in the 1% (or, naturally, both).

    --
    "I don't know, therefore Aliens" Wafflebox1
    1. Re:"At that price it's almost a burner" by UnknowingFool · · Score: 2

      Since that phone is intended for China, that's not exactly a small amount for the target market so I'm not sure the submitter knows what he's talking about.

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    2. Re:"At that price it's almost a burner" by Anonymous Coward · · Score: 5, Informative

      A $40 Walmart feature phone or a sub-$20 off Craigslist could be a "burner". $200 isn't even notably cheap by general smart phone standards.

    3. Re:"At that price it's almost a burner" by Nite_Hawk · · Score: 5, Informative

      The 16GB version of the ASUS zenfone2 is $199.99 carrier-free and is considered to be a reasonably good mid-grade phone.

      http://www.amazon.com/dp/B00VW...

    4. Re:"At that price it's almost a burner" by Fwipp · · Score: 4, Informative

      I bought my phone new for $80 a year ago, and I didn't even have to look hard for it. 2013 Moto G. This year's model (just came out) is $180; the Moto E is even cheaper, $120. You can save more money by buying it from a carrier (still unlocked, no obligation to use with that carrier). They aren't the only company making cheap Android phones, either.

      There's also a whole bunch of cheap Windows phones out there.

    5. Re:"At that price it's almost a burner" by viperidaenz · · Score: 2

      Wow, what's the weather like down there, in the 99.62nd percentile?

    6. Re:"At that price it's almost a burner" by mopower70 · · Score: 4, Informative

      "In the 1%" means you make $32,400 a year.

      Source: globalrichlist.com

      I personally sit in the top 0.38%.

      Now you're just being pedantic. "The 1%" was a phrase popularized by the Occupy Wall Street movement, and refers almost exclusively to wealth inequity in America. The median income for the cohort to which the phrase "The 1%" refers is $400,000. Global wealth has no seriously meaningful value when considered on the scale of the individual. By your metric, the average homeless person in the US will be in the top 15 - 20%.

    7. Re:"At that price it's almost a burner" by mjwx · · Score: 2

      You either have no children, or are in the 1% (or, naturally, both).

      And aren't Scottish either.

      I dont have kids but I wouldn't even consider a $50 phone to be a "burner". $200 is a big enough decision that I'd need to sleep on it. If I can dissuade myself from buying it in 24 hours, I don't really need it.

      --
      Calling someone a "hater" only means you can not rationally rebut their argument.
    8. Re:"At that price it's almost a burner" by DNS-and-BIND · · Score: 2

      It really hammers home just how well off we are in America, eh? Our homeless - at the bottom of our society, are still in the top quintile globally. Wow, we really should take some time and give thanks for what we've got, shouldn't we?

      Nah, America sucks. Sanders for President!

      --
      Shutting down free speech with violence isn't fighting fascism. It IS fascism!
  2. Amazon Fire Phone all over again by johanw · · Score: 3, Interesting

    They seemed not to have learned from Amazon's failure. The only buyers of this device are probably those who will replace the adware with a custom rom.

    1. Re:Amazon Fire Phone all over again by mspohr · · Score: 2

      Amazon made the mistake of charging a high price ($700) for a phone that was adware.
      At least this phone is low cost.
      Still not enthusiastic about it.

      --
      I don't read your sig. Why are you reading mine?
  3. Call me clueless by Archangel+Michael · · Score: 5, Interesting

    I saw this over the weekend and simply shook my head thinking "what is the goal here Pepsi?"

    And looking at the specs, it isn't anything that hasn't already been done before (and better) for less. Unless they are going to be giving these away as some weird promotion I don't get it (right now).

    Here is the one real question I have, how is a Pepsi phone going to make people drink more Pepsi?

    --
    Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
  4. Re:New truthful slogan by tripleevenfall · · Score: 4, Funny

    I'm going to wait for the BRAWNDO phone.

    BRAWNDO! The thirst mutilator!

  5. Just under the worldwide median monthly income... by Anonymous Coward · · Score: 5, Insightful

    If you can think of a $200 phone as a "burner", then you are the 1%. Congratulations! But can you try not to be such a dick about it?

  6. Re:New truthful slogan by tripleevenfall · · Score: 3, Funny

    The translated page for the first link is awesome:

    Pepsi also do phone 5.5 inch screen priced at 1299
    At 09:33 on October 11, 2015 Lei Feng network

    Since soy sauce king also do hand ring, do any cross-border trade products have become rare. Recently, news that a beverage company to do a mobile phone. Recently, certification account named Pepsi phones coming microblogging Authentication information is "Science and Technology Co., Ltd. Shenzhen play crazy." Yesterday, the official micro news release said:. "Recently, a lot of information about PepsiCo phones on the network, thank you for your attention, through communication and cooperation within the company, next Tuesday we will bring more surprises for everyone."

  7. Burner Phones for Robber Barons by enjar · · Score: 5, Insightful

    "I light my cigars with $100 bills, so a $200 phone is almost a burner! BULLY!"

  8. Junk Food by avandesande · · Score: 2

    People dumb enough to eat and drink junk food probably aren't going to use the phone the way you would like them. Using an app to find your products is way too much executive function and effort.

    --
    love is just extroverted narcissism
  9. $200 is "almost a burner"? by Anonymous Coward · · Score: 2, Informative

    Submitter must be a privileged Silly Valley cocksucker who has never experienced a minute of hardship in his life.

  10. Re:New truthful slogan by lister+king+of+smeg · · Score: 4, Funny

    I'm going to wait for the BRAWNDO phone.

    BRAWNDO! The thirst mutilator!

    its what plants crave

    --
    ---Saying gnome 3 is better than windows 8 not so much a compliment as it is damning with light praise.
  11. Re:Playboy Smartphone anybody? by Anonymous Coward · · Score: 2, Insightful

    Because not everyone is a prude, or a Feminatzi (remember that REAL Feminists were originally for freedom of sexual expression, not the shunning thereof).

    There is a difference between freedom of sexual expression and freedom to be sexually exploited.
    The "Feminatzi"s you deride are generally in favor of the former, while opposed to the latter.

  12. discared computronium scattered everywhere by Thud457 · · Score: 2

    Do we have to reach the smart phone event horizon before the singularity?

    --

    the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff

  13. When did they rebrand months? by wonkey_monkey · · Score: 5, Funny

    On the 20th of October Pepsi

    How much did that pay to rename that?

    That reminds me, though, not long until Thanksgiving in November-Facebook. Then I'll have to start thinking about buying Christmas gifts before the 25th of December-Coca-Cola...

    --
    systemd is Roko's Basilisk.
  14. Re:Count your teeth. 30 calories vs 150 by ColdWetDog · · Score: 3, Informative

    Pasteurizing milk literally kills it. Whole, raw milk is shelf-stable, and perfectly safe to consume. Left too long it simply turns into cheese. Once processed however, after a mere few days it grows highly toxic mold and fungus at a rate in direct proportion to the amount of processing (whole vs 2% vs skim). Interesting, no?

    Pasteurizing milk wasn't done to piss goofball foodies off. It was done as a public health measure. Look up Listeria and see if it's 'perfectly safe'.

    TL;DR - read the quote from the Wikipedia article:

    The US Centers for Disease Control (CDC) says improperly handled raw milk is responsible for nearly three times more hospitalizations than any other food-borne disease outbreak, making it one of the world's most dangerous food products.[15][16] Diseases prevented by pasteurization can include tuberculosis, brucellosis, diphtheria, scarlet fever, and Q-fever; it also kills the harmful bacteria Salmonella, Listeria, Yersinia, Campylobacter, Staphylococcus aureus, and Escherichia coli O157:H7,[17][18] among others.

    --
    Faster! Faster! Faster would be better!
  15. It runs on Pepsi by Gliscameria · · Score: 2

    Notice, no battery specs! Why? Because it runs on Pepsi! Requires 10oz for a recharge that lasts about 4 hours.

    --
    X
  16. Re:New truthful slogan by KGIII · · Score: 2

    More disturbing is that people are going to pay to be subjected to ads. That's why I don't have a television! Why the hell would I want a phone that's going to try to make me do things I wouldn't normally do? That makes no sense to me.

    On the other hand... If the stats are right and the device is rootable...

    WTF? I've enough of the damned things already and don't use them. I've bought a half dozen tablets and hate every one of them. I've probably bought more. I don't even like my phone and the feeling is mutual.

    --
    "So long and thanks for all the fish."
  17. Re:Count your teeth. 30 calories vs 150 by KGIII · · Score: 2

    We didn't really evolve to do *anything* so much as we evolved and by sheer shit luck and the process of elimination we've managed to not go extinct.

    --
    "So long and thanks for all the fish."