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Microsoft Now Uses Windows 10's Start Menu To Display Ads (betanews.com)

Mark Wilson writes: We've all become used to the idea of ads online — it's something that has become part and parcel of using the internet — but in Windows? If you've updated to build 10565 of Windows 10, you're in for something of a surprise: the Start menu is now being used to display ads. We're not talking about ads for Viagra, porn, or anything like that, but ads for apps. Of course, Microsoft is not describing them as ads; 'Suggested apps' has a much more approachable and fluffy feel to it. Maybe. This is a 'feature' that's currently only being shown to Windows Insiders, but it could spread to everyone else. Will it be well-received?

19 of 578 comments (clear)

  1. If you did not pay for the product, you are one by Anonymous Coward · · Score: 5, Insightful

    That's why it's "free". They're getting their money by selling you.

    1. Re:If you did not pay for the product, you are one by tepples · · Score: 4, Insightful

      Did you mean "DNS Servers and Firewalls" in hardware or in software? If you meant in software, then Windows can go around it. If you meant in hardware, then good luck carrying "DNS Servers and Firewalls" with your Windows 10 laptop when you use public Wi-Fi.

    2. Re:If you did not pay for the product, you are one by TheGratefulNet · · Score: 5, Insightful

      nah, problem solved by fresh install of dvd based win7, disable all bad updates (beyond a certain date) and disable update mechanism entirely.

      that also means that win systems can't be directly on the net and even allowing them access to the net is not very smart anymore.
      whee! its like win95 and win98 days, where every windows box is, by definition, unsafe on a LAN or WAN.

      we had a few years in the middle where it was good to enable updates and windows was starting to show some maturity in the computer market. not any more. MS has gone back to its truly evil ways and - funny enough - its starting to make apple look good in comparison! wow, just wow.

      --

      --
      "It is now safe to switch off your computer."
    3. Re:If you did not pay for the product, you are one by BradleyUffner · · Score: 5, Insightful

      Does this apply to Linux too?

    4. Re:If you did not pay for the product, you are one by Njorthbiatr · · Score: 2, Insightful

      And when Google does it, it's a-okay.

      How about you guys quit being hypocrites and insisting every end-user must be using linux and be proficient in bash or other forms of masochism.

      MS keeps getting unfairly tossed under the bus, again and again and again.

      "Oh they're tracking me if I don't opt to disable most of it! Wow look at this friggin' piece of spyware!"
      "Oh they're giving me non-invasive ads in my software! Might as well be adware!"

      It's also the case that people simultaneously gripe about how underpaid coders are while wanting free products for everything. How the hell do you expect MS to pay its coders? "Oh here you can try working for us for free, and if we really appreciate you we'll give you some donations."

      Don't bitch about Windows when you're using an Android device. Like seriously.

      And if you're one of those people that doesn't and genuinely cares about your privacy and such, then good for you. I'm happy you practice what you preach. But that doesn't mean everyone has to do it your way. I'm perfectly willing to give some company some personal data so long as it's used responsibly.

    5. Re:If you did not pay for the product, you are one by Anonymous Coward · · Score: 0, Insightful

      I've met people who've fallen victim to Linux conversation tactics such as yours. The reason you don't hear from those folks anymore is that many of them now do business with someone else.

  2. Yet by Anonymous Coward · · Score: 5, Insightful

    We're not talking about ads for Viagra, porn, or anything like that, but ads for apps.

    First displaying some app advertisements is a nice slippery slope to later transform it to a vehicle delivering all sorts of advertisements.

    1. Re:Yet by Anonymous Coward · · Score: 5, Insightful

      Not surprising. Had to install Win10 yesterday to test compatibility with some legacy software. What a complete and utter clusterfuck. The amount of telemetry/spying intrusion that Microsoft expects users to accept without question is...staggering. Just trying to keep the firewall and defender off was a major endeavor. And travel/sports/etc. embedded in the OS I paid for to generated revenue via tracking? Facepalm.

      And that's the thing, they could have tons of spyware by default and those stupid enough to allow the spying deserve what they get. The problem is automatically turning everything back on after I've made the choice to turn it off/uninstall. And that includes the whole force-fed updates issue.

      My humble prediction is that Win10 is going to get much worse beyond just injecting ads into the start menu. So much so that even Aunt Sally is going to get the willies. Most of us know how oblivious Aunt Sally is to this stuff so that will be an accomplishment.

      And what will Microsoft do in response? Make up some official sounding names (like WGA) and try to stuff even more shit down the throats of anyone stupid enough to use the OS.

      Having said all that, they're obviously testing the waters to see how much shit people will eat then back off. The problem is that there are real alternatives now for the consumer, not like back in the monopoly days.

      Bitch about the arrogance of Apple all you want. Microsoft is way worse, they taking coupling arrogance with incompetence to whole new level.

  3. Ability to disable feature by donaggie03 · · Score: 4, Insightful

    I don't care what features they throw in, as long as they also let me disable it somehow.

    --
    Three days from now?? Thats tomorrow!! ~Peter Griffin
  4. Speak for yourself by An+ominous+Cow+art · · Score: 4, Insightful

    We've all become used to the idea of ads online

    It's pretty obvious that many of us are not used to the idea, and block them completely.

  5. Maybe I'll just fire up the old XP box when I want by AndyKron · · Score: 3, Insightful

    It looks like Win7 will be my last Windows. Maybe I'll just fire up the old XP box when I want to upgrade.

  6. Re:Windows by Anonymous Coward · · Score: 1, Insightful

    Nobody put a gun to you head and made you run this OS.

    No, but the computer my kids use was installed with Win 7, and a couple days ago one of them clicked on that stupid little "Upgrade your Windows!" icon that showed up without invitation, warning, or any easily findable way to disable. So now it's running Win10, until I get around to re-imaging the system this weekend.

    Maybe your kids shouldn't have admin rights.

  7. rhetorical questions by Tom · · Score: 3, Insightful

    Will it be well-received?

    Rhetorical question, very much? When was the last time that people went on the street with signs reading "we want more advertisement"?

    The really interesting question is: How do they get this data, which data do they send to get it, and how long will it take until there is the first piece of malware advertisement?

    (you think if they limit it to featuring apps, that can't be exploited. You must be kidding. Firstly, someone will be smarter than you are and find a way. Secondly, what makes you so sure it will remain limited to featured apps?)

    --
    Assorted stuff I do sometimes: Lemuria.org
  8. Re:Can be disabled by ilsaloving · · Score: 3, Insightful

    "For now" is the key term here.

    Microsoft has set a very bad precedent with this, and I don't see it improving anytime soon. All of their other privacy invading features are on by default, and some of which *cannot* be shut down unless you are using the enterprise version (cause if Microsoft tried to pull the same stunt against big business, they'd be sued into oblivion)

    This whole situation is absolutely BEGGING for a class action lawsuit. Once again, Microsoft is abusing their monopoly status for their own gain.

    Looks like the new boss really is just like the old boss.

  9. Re:This is it! by flopsquad · · Score: 4, Insightful

    This is The Year of Linus app, suggested for your convenience directly into C:/Program Files (x86). Download it today by not clicking cancel 3 seconds ago!

    The Year of Linus adds in the frequently requested functionality of replacing the standard Windows calendar with 365 days of Met Life advertisements featuring beloved Peanuts character Linus.

    You're welcome. Love,
    Microsoft

    --
    Nothing posted to /. has ever been legal advice, including this.
  10. Watch out, you might catch systemd. by Hognoxious · · Score: 2, Insightful

    The ads are the least of your worries.

    Someone will find an exploit (maybe an intentional function put there "just for testing/troubleshooting/essential updates") and the shit will really hit the fan.

    --
    Confucius say, "Find worm in apple - bad. Find half a worm - worse."
  11. Re:Classic Shell by freeze128 · · Score: 1, Insightful

    You customize EVERY OS out of the box, why should Windows be any different? Hell, I just updated my smart phone to Android Lollipop, and spent the next SEVERAL HOURS getting it customized.

  12. Re:How come THEY always get all the cool stuff? by Cajun+Hell · · Score: 5, Insightful

    XFCE users are used to being heavily behind the times anyway.

    You make it sound like constantly living the nightmare makes us numb to it, no longer suffering because we don't have feelings. Nothing could be further from the truth!

    Day in, day out, all I dream of is to some day be able to own a computer that works for other people instead of me. There the damn thing is, awaiting my command, putting me on a pedestal! Sometimes I just want to scream, "Computer, where do you want to go today?! Don't you want to send some spam, or mine some bitcoins to make someone else richer? I'll pay for the electricity. Show me some fucking ads already (I swear, I'll pay for the bandwidth!), so that when I spend time at work, I'll know that there's a purpose to passing away years of my only life at the office: to make the money to give to someone else to buy some garbage that I don't really want, so it can take up more space in my unwanted hoard."

    But no, the damn thing is all about me, me, ME! I can't stand it! It's like this fucking codependent computer has no life of its own, and exists on nothing but fulfilling my desires, like some kind of TOOL that I .. I .. (ugh) that I own! It's like I have some kind of mindless robot slave!

    "Used to" it." Fuck you, dude! Put yourself in my shoes, in a social situation. There's all these people laughing and having a great time, big smiles on their faces telling exciting tales about the conniving backstabbers on their desks and in their pockets. "OMG, everything is full of ads," they say with a mirthful chuckle, and they all get to nod along in solidarity and comradeship. Then I have to fucking stare cluelessly and therefore stick out like a sore thumb, obviously "one of them" and no longer cool. Or I can fake it, nod and agree, and die a little more inside.

    "It got pulled from the app store," they say. I have to pretend I know what the fuck that means or else be alienated yet again.

    "It wants me to enter the license and I can't find the package," they say. I'm not sure what entering a license means, but they've phrased the problem well enough that it includes the solution, right? So I wonder: Why don't they just refresh the package from the repo? I might be inclined to suggest that, carefully being neutral and noncommittal so they won't realize that I haven't yet figured out whether the package is a deb or rpm. But go ahead, just try saying that once and see the stares you get, where suddenly everybody knows that you're heavily behind the times.

    It's not just social situations, either. Imagine me at an office, hearing "Oh, I can't run that one, because it requires polar lion or bigger, but I only have hill tiger." I don't know what all this technical Felix jargon means, just that some guy doesn't get to do what he wants to do, because he isn't typing apt-get dist-upgrade every two years. He gets to talk about cats all day whereas I have to do my job (to get the paychecks that I don't even know what to spend on), because I'm behind the times.

    Ribbons. What the fuck were ribbons? Everyone was talking about them a few years ago, but now no one mentions them. Is this going to be another one of those "the spoon is a lie!" things where I finally get to have a ribbon in the 2022 release and when I go around telling everyone how awesome it is, they look at me like I'm some kind of drunk caveman?

    Vistas? Everyone says they suck but they're not specific. That's some kind of MSSQL version of views, right? Other than being nonstandard, I don't know why they'd be so hated, but maybe some say I'll find out when they add it to postgresql.

    I'm so heavily behind the times, I couldn't even keep up with the early-21st-century shorthand people were using to paraphrase everything. i.e. I'm totally out of touch with culture and language. I learned some of it

    --
    "Believe me!" -- Donald Trump
  13. "This isn't so bad"? by Scroatzilla · · Score: 4, Insightful

    It's weird that pro-Windows folks are saying "this isn't so bad," pointing out how easy it is to turn off. Why would my operating system recommend apps in the first place? Others are suggesting that "perhaps I'll find an app that I never would have noticed with these suggestions." When I have a need for functionality, I will actively research apps! Do Windows users really sit around waiting for "surprise apps"?

    IMHO, starting with Windows 8, Windows began transforming into a steaming cesspool of unusable crap. Recently, when faced with having to drop some money on a new computer, I switched from Windows to Mac. I'm not a fanboi, but because Windows started to dumb desktops down into the smartphone form factor, I figured: If I have to learn a new UI anyway, why not just switch? Now, I very much appreciate using an unobtrusive OS that lets me load files and run applications, and that also allows me to update the OS when I want to, at no additional cost.

    I'm still forced to use Win8 at work (we're completely entangled in Office365 now), and to support my wife's Win8 machine at home, and that is enough Windows for me.