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Amazon Lawsuit Aims To Kill Fake Reviews (theguardian.com)

Mark Wilson writes with a story at Beta News (relying on this report at The Guardian) that Amazon is suing more than 1,000 fake reviewers for their misleading, paid-for reviews: The ability to read reviews of products before making a purchase is one of the great advantages of online shopping. But how do you know that what you're reading is a genuine review and not just glowing praise planted by the seller or manufacturer? Fake reviews are a serious problem, and Amazon is trying to do something about it. The retail giant has filed a lawsuit against 1,114 individuals for writing 'false, misleading, and inauthentic' reviews. Amazon says that the fakers are tarnishing its reputation, and the attempt to clean up the site is something that will be welcomed by consumers. From the Guardian's version of the story: Amazon said there had been misleading five-star reviews and comments about products, such as: “This has lit up my life” about a USB cable. A bogus comment said “definitely buying more I was impressed with how bright the lights on the cable are”, while another reviewer gave a product top marks and added the comment “cool charger”. Amazon is not suing Fiverr, a startup that raised $30m from investors last year, as the company says in its terms and conditions that advertising for services such as writing bogus reviews is banned.

5 of 125 comments (clear)

  1. Re:why review? by KGIII · · Score: 5, Funny

    I want to know what they're going to do with the funny reviews like the steering wheel table, three moon t-shirt, etc... Some of those are too funny to let die. Maybe we need to scrape them and host them elsewhere just to make sure they don't go away. Some of them are damned funny. I've wasted hours reading some of them.

    --
    "So long and thanks for all the fish."
  2. Awesome article, would buy again! by JoeyRox · · Score: 5, Funny

    A+++++

  3. Re:why review? by Anonymous Coward · · Score: 2, Funny

    Wait a minute, you mean the $25,000 ethernet cable I bought based
    on the reviewer's statements about better sex might be bogus?!

    CAP == 'incest' == I kid you not!

    You know, sometimes I think it's better to write a comment around
    the CAP than around the actual article...

  4. I worry about the funny ones by fyngyrz · · Score: 5, Funny

    I worry about losing the funny ones. Like these.

    Some of this stuff is pure gold, and I think it actually helps Amazon overall, as it gets people to go to the site, and hang around on it, and think about it.

    --
    I've fallen off your lawn, and I can't get up.
  5. Re:get a load of that profile? by ColdWetDog · · Score: 2, Funny

    Based in: United States
    Speaks: English

    profile picture: blonde haired blue eyed white girl

    Profile text:

    "Hi
    This is Abigail tess. I am very much kin to work with you about and related with any amazon work. I'm very professional and permanent worker.I can do amazon product ranking anywhere you want, I can give you 50+ reviews on a same product.

    I am waiting for serving best service."

    Fiverr is a cesspool of corrupt third world trash.

    Not sure what your beef is. Sounds like a typical American high school graduate.

    --
    Faster! Faster! Faster would be better!