Slashdot Mirror
Deja Vu: Microsoft's 2015 Surface Book Ad and Apple's 2014 'Your Verse' iPad Ad
theodp writes: With its sweeping vistas and narration by the late Robin Williams, Apple's 2014 'Your Verse' ad dramatically showcased the many ways iPads might help people create, from making movies to calibrating wind turbines. So it's interesting that Microsoft's first ad for its new Surface Book (YouTube) bears a striking resemblance to the earlier Apple ad (YouTubeDoubler comparison). Which is probably only fair, since Apple's soon-to-be-released iPad Pro bears more than a passing resemblance to the Microsoft Surface. Hey, good artists copy, great artists steal, right? By the way, between the release of Microsoft's Surface Pro 4, Apple's iPad Pro, and Google's Pixel C, is the keyboard+touch interface poised to be a four-decade "overnight success"?
...all marketing, no substance. The one exception is Linux, which is all substance and no marketing. Of course, that itself is is something of a problem.
really all they have in common is they both switch frequently between life shots (most of which not incorporatin the product), with deadpan narration.
I work for the Department of Redundancy Department.
Seriously, this is done all the time, especially by energy/oil corporations. Exxon has one similar right now: https://www.youtube.com/watch?v=WrH19H-J4pU. What's the point? That both Apple and Microsoft used tired advertising techniques? Oh! But M$FT used them last, when they were more tired!
You were critically hit for no damage. The bruise will look nice, and maybe the scars will make good party talk.
I mean, they're both TV spots showing people using the product in a variety of settings, what a rip off. They even both have a narration!