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Google Wants Online Ad Improvement Within Months, Not Years (wsj.com)

Posted by samzenpus on from the hurry-up dept.

An anonymous reader writes: Speaking at the Wall Street Journal's WSJD Live Conference, Google's senior vice president of adverts and commerce Sridhar Ramaswamy has said (paywalled) that advertisers need to address the shortcomings of online ads within 'months'. "This is essential to our survival" said Ramaswamy. "We're talking about getting this in a time frame of months rather than years. We need to get going on this." Ramaswamy was referring to recent commitment from the advertising industry to halt the rise of adblocking services by addressing common reader annoyances such as autoplay video, overly complex and slow-loading content, and excessive tracking.

1 of 227 comments (clear)

  1. easy fixes by laurencetux · · Score: 5, Interesting

    1 have ads limited to less than 25% of the page

    2 stop cutting articles into index card sized chunks to increase ad slots

    3 NO AUTOPLAYING VIDEOS (unless the page is for a single video)

    4 no more than 3 videos per page

    5 no POP under over in down up (or any of the 8 possible directions)

    6 absolutely no mimicking SYSTEM level elements or hiding existing ones (gimme a proper close button that does so)

    7 No Audio or Animations