Carriers Selling Your Data: a $24 Billion Business (adage.com)

An anonymous reader writes: It goes without saying that cellphone carriers have access to tons of data about their subscribers. They have data about who you call, what sites you visit, and even where you're located. Now: "Under the radar, Verizon, Sprint, and other carriers have partnered with firms including SAP to manage and sell data." The article describes some of the ways this data is used by marketers: "The service also combines data from telcos with other information, telling businesses whether shoppers are checking out competitor prices on their phones or just emailing friends. It can tell them the age ranges and genders of people who visited a store location between 10 a.m. and noon, and link location and demographic data with shoppers' web browsing history. Retailers might use the information to arrange store displays to appeal to certain customer segments at different times of the day, or to help determine where to open new locations." Analysts estimate this fledgling industry to be worth about $24 billion to the carriers, and they project huge growth over the next several years. The carriers are trying to keep it a tightly held secret after seeing the backlash from the public in response to government snooping, which involves much less private data.

Comments

You Are Always the Product

[ohnocitizen]

When we hear about free services snooping on you, people are quick to say "Free service? You are the product" and "not surprised". Yet we pay our telcos (sometimes ridiculous sums of money), and we are STILL the product. And guess what? The degree to which we allow ANY company or government agency to snoop on us allows the rest to get away with more too. So if we want to take a stand to keep some shreds of privacy intact, we need to take a powerful pro-privacy stance. We need to punish ANY organization that goes too far invading privacy, and establish laws and regulations to give us teeth for when they violate that privacy. And we need to stop reacting to news of privacy violations with dull acceptance. We need to fight back and one of our best tools available is to campaign hard to regulate the industry.

This is equivalent to

[presidenteloco]

If the old-school telephone companies hired people to listen in to your phone calls then sold the info to the highest bidder.
Or the post office routinely steaming open the envelopes of your letters and selling the info, or using it to extort you.

If this sh*t ain't against the law it should be.

They're a common carrier and nothing more. Get off my lawn.