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Are Car Dealers a Business Worth Keeping? (vox.com)
schwit1 writes: An opinion piece at Vox argues that "car dealers are awful," and the efforts to protect them against direct sales from Tesla and other manufacturers are misguided. "Buying a car involves going from dealer to dealer, each of whom has his own inventory. One guy only has blue paint. The other guy doesn't have the blue paint, and also only has dark gray seats. And each has his own fake sticker prices and complicated cash-back offers. It's no wonder 83 percent consumers say they would rather skip the haggling, and a third of people say doing taxes is less annoying than working with a car dealer.
But it's not just the hassle. State bans on direct sales turn out to cost consumers an enormous amount of cash. It's an enormous problem, and it warrants a federal solution. Cars are the most expensive consumer product that the typical consumer buys. And while it may seem obvious that cars are expensive due to the material and labor required to build them, the logistics of distributing cars is actually a very expensive part of the process. Research by Eric Marti, Garth Saloner, and Michael Spence has concluded that as much as 30 percent of the cost of a car is the cost of distribution.
But it's not just the hassle. State bans on direct sales turn out to cost consumers an enormous amount of cash. It's an enormous problem, and it warrants a federal solution. Cars are the most expensive consumer product that the typical consumer buys. And while it may seem obvious that cars are expensive due to the material and labor required to build them, the logistics of distributing cars is actually a very expensive part of the process. Research by Eric Marti, Garth Saloner, and Michael Spence has concluded that as much as 30 percent of the cost of a car is the cost of distribution.
from the ./ headline:
Are Car Dealers a Business Worth Keeping?
Remove the prohibitions on direct sales from manufacturers to the public. If the dealers survive, they are worth keeping. If the dealers fail, they were not.
Ceci n'est pas une signature.
Look at the places where people still haggle over crap like a bag of rice or a pair of pants. Their economies are always underdeveloped with a low standard of living. Moreover, look at the most successful retailers: Walmart, Amazon, Target, that Swedish furniture chain, etc. They all have posted prices. They dominate global retail. If haggling was efficient and productive then some Egyptian or Bangladeshi retail chains would dominate global retail. This is not the case. The price tag was one of the most important innovations of capitalism. So why the fuck do we still by cars like some old lady in a 3rd world market haggling over some melons?
The dealers already pay Chevy it's price. The only wiggle room you get is on the dealers profit.
Chevy competes with Ford much better then Joe's Chevy competes with Fred's Chevy.
And then you get the 5 state regions where all Honda/Accura dealers are owned by the same corporation.
Stealerships might have been needed when there were 3 car companies worth considering.
John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
Lol, I love beating the dealers to pieces. I game the hell out of them and they can't do a thing about it. Here's what I do.....
I start with the best advertised car price and call each dealer near me.
I say, "Here's our best price so far, can you meet it? No, we're not coming in. Just email me your best price and if it's good then we'll come in." I told them exactly what model so the quotes would all be for the exact same vehicle. I also emailed several of them competing quotes from other dealers.
So I did this several times, getting lower and lower quotes each time. :) They complained bitterly about my doing this, but they beat each other senseless trying to shave another hundred or so off the last set of quotes.
They would say, "Well if I give you a price then you'll just go to another dealer and they'll give you a lower quote, wah wah wah".
And I said, "Damn right I will, wouldn't you? I'm just doing my due diligence trying to get a fair price quote. If you don't want to get this sale, don't give me a quote, it's not a problem."
"Wah wah wah" went the dealers. "This is unfair", "You're just taking advantage of us!", "Wah wah wah", and so on. lol
But they kept giving us lower and lower quotes. So fug 'em. It's not like I was putting a gun to their heads. :)
Then I found out something interesting. The dealer physically closest to you is under A LOT of pressure from the car company to sell the car to you, it has to do with their service area and their local sales market. Apparently they get big brownie points for making sales close to their dealership, and they get frowned on if they lose a sale to another dealer farther away. But a dealer farther away will quite happily sell you a car no matter where you live. Hmmmm, let me think about that.... Muwahahahaha. :)
So once they'd beat each other down pretty close to what they claimed was the "lowest price" they could offer, I spoke to the closest dealer to me (Dealer "A") and told them that Dealer "X' (about 25 miles away) had made me a really good offer, so I was probably going to buy from Dealer "X' , and I was just letting Dealer "A" know to be polite. Cuz I'm a polite guy, you know? That's what makes me so fucking loveable.
Whoah baby. I was getting a pretty good discount before, but now, as they say, "shit got real". And Dealer "A" dropped the price considerably and threw in a bunch of extra crap and offered to name their first-born child after me. I told them, "Well, I gotta tell Dealer "X" that I'll probably go with you guys then".
"Oh noes, don't call them!! They'll just offer you a better deal, err, I mean..."
So to make a long story short, I went through this "closest/farther" cycle a few times, and the prices kept getting lower and lower. And I hadn't even left the house yet, this was all by phone and email . :)
We did finally end up going with the dealer closest to us, and although I'm sure they made money on the car, they didn't make nearly as much as they would have liked to. We saved over $5000 from the original "best price". I've tried not to cry myself to sleep over this.
Just cruising through this digital world at 33 1/3 rpm...
I wouldn't be too concerned about it. Warranty Service is the biggest profit center at most dealerships. Third party repair centers would happily take over that role if given the chance.
Bullshit. Haggling for car purchases benefits three people:
1. People who are aggressive negotiators. Not everyone has the stomach *or time* to negotiate on a car.
2. People with money. Rich people have choice including the ability to wave a fat stack of cash at the dealership. Poor people have to take what they can get.
3. The dealers who can anchor prices at ridiculous heights. Because of the lack of free information and restrictions on how long people who need cars can go without them before it starts costing big car purchasing is not a free market and thus the invisible hand does not help.
I just markup how much I need an employer to pay me by the amount of the taxes such that it's equivalent to me paying no taxes.
And the employer marks up the costs of the products we sell so that it's equivalent to him not paying me at all.
And the customers of those products simply insist that their employers pay them more to cover the cost of the products, so it's like they're getting those products for free.
Wow, this is awesome. Somehow nobody ever pays for anything in this system. Money doesn't exist! It's all magic! Yippee!
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OR...maybe all money flows in a loop and we tax it when it changes hands. Oh, that makes a lot more sense. The world makes sense again. I guess I was just temporarily a huge idiot who didn't know how economics works.
a third of people say doing taxes is less annoying than working with a car dealer.
The other two thirds are people who have never bought a car from a dealer.
Car dealers are useless middlemen that provide little to no value to car buyers. The only reason they still exist in the new car market is because they are protected by law. The sooner they go away the better. If they could provide actual value I wouldn't object to their existence but 99%+ of them are nothing more than a needless markup to the price of the car and add a lot of irritation to the process. Not to mention that many have a well earned reputation for being crooks.
Squeezing $120 billion of efficiency out of a $400 billion industry by largely eliminating the jobs of people who we find irritating might not be the best course of action and could put 1 million irritating people in jobs that bother us even more.
Lol, I love beating the dealers to pieces. I game the hell out of them and they can't do a thing about it.
Some people do enjoy the negotiation. Most Americans very much do not and I am one of them. And frankly for most people, car dealers are better negotiators. They do it all day every day and they are well practiced. Plus it frankly is a huge time sink and an annoying one at that. I've negotiated plenty of car buys but the experience is never painless or fun.
And honestly no matter what price you get from a dealer, there is a markup involved. They aren't selling it to you at a loss. I would rather deal directly with the manufacturer and I'd even be ok with splitting the dealer markup between us. Both the manufacturer and I would be better off. Dealers cannot go away soon enough in my opinion.
There is a dealer in Minneapolis that sells nothing but used cars, and most of them are like 1-2 years old with very low miles. My wife bought an Acura MDX that was 1 year old with like 14,000 miles on it and it looked brand new inside and out. We drove the same model and trim new and couldn't see any differences (there was no model year changes).
And the savings were great, much more than any discount we could have gotten off a new car.
The car still has an extensive manufacturer warranty, serviceable by any dealer.
I bought my Volvo S80 V8 used from a dealer, a one owner lease return. I paid HALF the sticker price (sticker found inside the car) with 20K miles on it and it was totally mint.
The other nice thing is avoiding troublesome new cars.
if chevy sells a car to a dealer for $16000 and the dealer after haggling and whatnot sell the car to me for $17600 then the dealer made their 10% profit. Cut out the dealer and buy from the manufacturer and they will just sell me the car direct for $17600. It is foolish to think anything else would happen.
The dealership sold you a car for $17,600, but they sold the same car (in red) to your neighbor for $16,900 and to my brother-in-law for $18,200. The dealership can spend three hours haggling to figure out just exactly how much each customer is willing to pay. In fact, they have to, because haggling is their entire profit margin.
Direct manufacturer sales will make plenty of profit without haggling. They're likely to be more interested that each customer feels fairly treated during the purchase, and a couple hundred dollars one way or the other just doesn't matter. If a customer thinks Joe's Chevy cheated them, they'll go to John's Chevy for the next purchase. If they think Chevy cheated, they'll be going to Ford.
Point is: if you take out a middleman tax, the seller gets more money, the buyer pays less money, and everyone's happy except the middleman. Sales taxes are still paid locally, property taxes are still paid locally, staff are still hired locally, so most of the 'local' money is going to stay local.
Most of the comments have been made by people who have never worked within the automobile industry and who hate the current process of buying a car. That's fine, but they're missing some important parts of the picture. The first unmentioned part is that the majority of deals involve a trade. As much as you think people hate buying cars, you will quickly discover that they hate selling their cars even more. Most people are entirely too lazy to prep their cars for sale, and are usually unwilling to invest in the repairs that will facilitate the sale of their vehicles. The second issue is that a huge percentage of the buying public has marginal to poor credit. The auto dealership essentially preps and polishes the credit application, and then finds a lender willing to buy marginal paper.
These two criteria eliminate about 85% of the buying public from purchasing directly from the factory. Really.
"Man is nothing without the works of man" -- Helvetius