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Amazon Follows Through: Drops Apple TV, Chromecast

Hot Hardware notes that Amazon has stopped selling two pieces of hardware -- Apple TV and Google's Chromecast -- that compete with Amazon's own streaming business. (They promised to drop them a while back; not everyone though they actually would.) From the article: While some have likened this move to being anti-competitive, it's hard to grasp whether the legal system would agree. Amazon's defense is that since these devices don't support Prime Video, it doesn't want to sell products to its customers and have them assume that they will."

30 of 233 comments (clear)

  1. Don't or Won't support Prime Video? by Anonymous Coward · · Score: 5, Insightful

    Amazon's defense is that since these devices don't support Prime Video, it doesn't want to sell products to its customers and have them assume that they will.

    Never mind the fact that Amazon seems to intentionally not be developing for either device, when smaller streaming services support Apple TV and the Chromecast API is open?

    1. Re:Don't or Won't support Prime Video? by Anonymous Coward · · Score: 2, Informative

      I'd strongly suggest that there's a large iff of anti-trust about this move. Leveraging a strong market position in one sector to gain in another?

    2. Re:Don't or Won't support Prime Video? by 93+Escort+Wagon · · Score: 5, Insightful

      This is all on Amazon - they just are hoping people won't notice.

      There's an Amazon Video app on both my phone and iPad. I can watch Prime video there, although I rarely do since Prime Video largely sucks (most of what is there is obviously intended to drive the purchase of other Amazon video - it's all about "the first one is free").

      Meanwhile, my Apple TV has had Netflix, Hulu, HBO, etc. for years.

      --
      #DeleteChrome
    3. Re:Don't or Won't support Prime Video? by ganjadude · · Score: 2, Informative

      prime is the worst streaming service. For example I decided to be bob ross for halloween. so I thought i would watch a bunch of episodes to work on my mannerisms

      prime offered a few episodes from each season for free, and than wanted to charge 2.99 per episode for the rest

      for those who arent in america bob ross was a painter on PBS (you know that free channel?) and literally all the episodes are avail for free in a number of legit places, youtube for one.

      i have yet to find a single time on my roku where prime was the best option in anything

      --
      have you seen my sig? there are many others like it but none that are the same
    4. Re: Don't or Won't support Prime Video? by binarylarry · · Score: 3, Insightful

      It's okay bro because rich people.

      --
      Mod me down, my New Earth Global Warmingist friends!
    5. Re:Don't or Won't support Prime Video? by ArmoredDragon · · Score: 4, Informative

      Actually PBS asserts copyright on everything it owns, and they make a LOT of money off of DVD and streaming licenses. Don't assume that nonprofit means that its owners don't make a profit.

    6. Re:Don't or Won't support Prime Video? by murdocj · · Score: 3, Interesting

      I don't know that it's legally anti-competitive. It's not like Amazon is preventing people from buying competing products or locking those products out, it's just isn't stocking them. Can a store be required to sell certain products?

    7. Re:Don't or Won't support Prime Video? by PopeRatzo · · Score: 3, Interesting

      Can a store be required to sell certain products?

      Well, Amazon allows people to sell stuff in the Amazon store. I wonder if they'd forbid me from selling a used Apple TV or Chromecast there.

      --
      You are welcome on my lawn.
    8. Re:Don't or Won't support Prime Video? by Chrontius · · Score: 2

      I do believe that's exactly what they did.

    9. Re:Don't or Won't support Prime Video? by ShanghaiBill · · Score: 2

      Can a store be required to sell certain products?

      A company can be compelled to sell a product if doing otherwise would be abuse of monopoly power. But Amazon does not have a monopoly in retailing, in on-line retailing, or in video. So it is unlikely if there is any legal basis to compel them to sell anything.

    10. Re: Don't or Won't support Prime Video? by JustAnotherOldGuy · · Score: 2

      Weird, that really doesn't make sense. As long as you're watching Amazon Prime video, why would they care that you're using an LG smartTV to do it?

      It's all about locking down every possible bit of the market, basically their "ecosystem" of products. And there's no room for a competitor in their ecosystem. This isn't a compatibility issue, this is a "how much can we earn" issue.

      --
      Just cruising through this digital world at 33 1/3 rpm...
    11. Re: Don't or Won't support Prime Video? by mrchaotica · · Score: 2

      They want you to fumble around with an additional piece of equipment that needs its own separate remote just so you can watch their video?

      Of course they do! If they control the hardware, that means they're the ones who get to advertise to you, they/re the ones who get to collect statistics on what you watch, they're the ones who get to know your wifi network's password, and they're the ones who get to listen and/or watch (depending on the sensors available) to what's going on in your living room. Letting a competitor like Apple, Google, or even LG have all that data instead is intolerable to Amazon.

      --

      "[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz

    12. Re:Don't or Won't support Prime Video? by mrchaotica · · Score: 2

      The relevant sector is Internet retailers, and Wal-Mart's web presence sucks.

      --

      "[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz

  2. anti-competitive by phantomfive · · Score: 5, Informative

    If you want an anti-trust lawsuit, usually you need political connections, and better political connections than your opponent. And Amazon keeps up on their payments, to both parties.

    --
    "First they came for the slanderers and i said nothing."
    1. Re:anti-competitive by phantomfive · · Score: 2

      Oh, I think it's a moronic thing.
      If there was any tone of pleasure in my post, it was the pleasure with which a scientist observes and investigates a family of ants or termites.

      --
      "First they came for the slanderers and i said nothing."
  3. Interesting Amazon response by ClaraBow · · Score: 2, Interesting

    Here is the response I received from Amazon when I contacted customer service: Amazon Your Account Amazon.com Message From Customer Service Hello, I am sorry for the inconvenience you experienced in this case. After looking into your inquiry about the item new Apple TV that you could not find in the website, I feel we could best resolve this concern for you over the phone so that we can help you locate the item. This way, you can speak to our live customer support team who can ensure we resolve this concern to your satisfaction. I realize that, at this point, asking you to contact us again would be disappointing; however, we really feel that the best way to assist you with this concern is over the phone. Your patience and understanding are greatly appreciated. So in this case, I request you to please visit the following link, enter your phone number through the Phone tab, and we'll call you: https://www.amazon.com/gp/help... We're available 24 hours a day, seven days a week. Please be rest assured that we are here to make things easier for you and we'll take every action to prevent you from bearing any loss. On a personal level, I highly appreciate your patience, cooperation and understanding in this matter. It is our privilege to have you as our valued customer & we want to make sure you are always taken care of. Thanks for your cooperation. We'd appreciate your feedback. Please use the links below to tell us about your experience today. Best regards, Johann S.

  4. My toaster doesn't support Prime Video by jfdavis668 · · Score: 2

    But Amazon would be happy to sell me another one...

  5. Translation by Etherwalk · · Score: 2

    We have been instructed not to create a record of our communication with you. We realize that this record could be used against in court or in public. Phone calls are less likely to be used against us in court or in public.

  6. Re:Must I Subscribe to Amazon Prime? by Ol+Olsoc · · Score: 4, Funny

    What if I buy a Prime-capable device, but I'm not a Prime customers. Won't I be confused?

    Too late.

    --
    The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  7. Re:Why should they sell it? by GrahamCox · · Score: 2

    Yes, when a customer trades in a Chevy, they'll put that car on sale.

    So your analogy is silly.

  8. Kind of circular reasoning by tylersoze · · Score: 5, Insightful

    Since of course the reason those devices don't support Prime Video is that Amazon decided not to provide Prime Video on those devices, unlike say Netflix, Hulu, and every other streaming provider under the sun.

    1. Re:Kind of circular reasoning by dgatwood · · Score: 2

      Which is why it makes perfect sense for them to do this now, after Apple opened up their TV platform to Amazon and others—something about stabbing someone with the olive branch....

      --

      Check out my sci-fi/humor trilogy at PatriotsBooks.

    2. Re:Kind of circular reasoning by dgatwood · · Score: 2

      Amazon isn't using Flash for Prime Video DRM on iPhone, iPad, or iPod Touch. There's no good reason that they can't provide an app on the new Apple TV.

      My guess is that Amazon cut corners when they built their iOS app, and instead of building a real native UI, they used a web UI, and because Apple TV doesn't provide WebKit or UIWebView on tvOS, they found themselves having to spend way more work than all the other providers whose engineering teams didn't cut corners. And they're pitching a fit now to try to force Apple to make WebKit available on tvOS. But that's just a guess; I haven't torn apart their app to analyze it.

      --

      Check out my sci-fi/humor trilogy at PatriotsBooks.

  9. Re:Why should they sell it? by ganjadude · · Score: 2

    no, they will sell it on their own lot (if the car is good enough)

    source- family owned car dealerships my whole life, worked at a number of them

    --
    have you seen my sig? there are many others like it but none that are the same
  10. Failures of Capitalism #20896733190411 in a series by Required+Snark · · Score: 4, Insightful
    For the same reason that the Samsung TVs only plays content from Samsung affiliated organizations, and Sony TVs only shows Sony created content, and you can't cook a microwave dinner in a Sanyo microwave unless it is from an affiliate so it will not heat something from Stoffer's or Lean Cuisine, and Apple and Android phones can't call each other, and the Chevron gas nozzle won't fit the Ford gas tank.

    That's what anti-competitive capitalists really lust after, total lock in and unlimited profit with crappy products. None of this level playing field and competing on price and service. And to a great extent their wishes have been granted. Look at the entire US banking and Wall Street economic sector, pharmaceuticals, telcos, agribusiness, brewing (the two biggest brewing groups in the world want to merge), ad nauseam.

    Amazon doesn't own the internet, no more then ABC owns the broadcast bandwidth that they use. Broadcast TV providers are allowed to use a common resource when they follow the rules, pay their taxes and fees, and engage in honest business. So why the hell is Amazon, or any of these other scum sucking pigs, allowed to have their walled garden carved out of the open common resource that is the internet?

    It's just more of the DMCA crap, or the upcoming TPP. Corrupt insiders are writing the rules so that they have permanent control, no competition, no oversight and guaranteed high profit margins. The game is rigged, and the less you have the more they have. Out of your pocket, into theirs.

    --
    Why is Snark Required?
  11. Re:Why should they sell it? by ScentCone · · Score: 3, Insightful

    Small time used car shops sell all types of cars, manufacture branded dealerships do not.

    I keep looking for that "Factually Incorrect" mod option, and I can never find it.

    --
    Don't disappoint your bird dog. Go to the range.
  12. Re:Their stores, their rules by Tony+Isaac · · Score: 2

    That would be a good argument, except for one thing: Amazon owns Internet shopping, Apple does not. That's what anti-trust law is all about: making sure that companies that have a dominant position in the market don't abuse their power.

    Apple does have a monopoly on the Apple AppStore. So if Apple decided not to allow any apps that Amazon produces (like Amazon Shopping), then that would be a very similar abuse of Apple's power, the other direction.

    The point is, the rules change when you dominate a particular segment of the market. When that happens, it's no longer OK to play hardball with your competition.

  13. Apple and Google could yank Amazon apps by Tony+Isaac · · Score: 2

    Since Amazon has decided to play hardball, maybe Google and Apple should yank Amazon's Shopping app for the app stores.

    1. Re:Apple and Google could yank Amazon apps by Grim+Beefer · · Score: 2

      That's a spurious argument. Amazon already sells tons of Apple products, including the Ipad, which is a direct competitor with their cheaper Kindles.

      Apple is a specialty store, only carrying their own products, or products closely related to them. Amazon in a general marketplace, selling almost everything under the sun. Huge difference.

  14. Re:Failures of Capitalism #20896733190411 in a ser by Anonymous Coward · · Score: 2, Informative

    It's not your wonderland imaginary version of capitalism that has never happened anywhere in the world, no, but it's what capitalism always results in. Deny the empirical evidence all you want, but unfettered capitalism has always lead to monopolies, lock-in and massive abuses of power.