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Report: Google Wants To Design Its Own Smartphone Chips (arstechnica.com)

An anonymous reader writes: Google has been stepping up its efforts to build higher quality Android phones, and one thing holding it back is Qualcomm's SoC technology. According to two reports in The Information (paywalled: [1], [2]) Google is now looking for other partners, and may even jump into chip design itself. The company has already done some design work, hoping to co-develop it with a manufacturer. "The new chips are reportedly needed for future Android features that Google hopes to release 'in the next few years.' By designing its own chips, Google can make sure the right amount of horsepower gets assigned to all the right places and remove bottlenecks that would slow down these new features. The report specifically calls out 'virtual and augmented reality' as use cases for the new chips."

Another big area Google wants better hardware for is video processing tech. The article notes, "Qualcomm has a near monopoly on Android SoCs, but it is more marketing driven than performance driven and has been doing a disservice to the mobile space lately. It rushed to get 64-bit support out the door when it was beaten to the punch by Apple, which resulted in the very hot Snapdragon 810 SoC."

2 of 90 comments (clear)

  1. I don't buy it by kaiser423 · · Score: 5, Interesting

    I don't buy these reports at all. I just don't see it. I would imagine that Google would like to partner a bit closer with some of the chip vendors -- get some low power extensions added, more direct hardware accelerations of some of the effects that are done in Android, maybe help define some other extensions, etc. But I seriously doubt that they're looking to get into the chip design business. To do so they would have to buy a slew of chip designers, and we just haven't seen them hiring or acquiring in that arena.

    Chip design is very hard and unforgiving. Google knows this, and can't be looking to jump into the business. They might want to help tailor something, but that would be about it...

  2. Re:If you think I'll allow a Google chip in my pho by Dahamma · · Score: 3, Interesting

    And it's totally as easy to implement an entire TCP/IP stack, file system, memory, and app code scanner in hardware that would be able to report information to Google without ANY OS/driver support.