Before Barbie's Brainy Makeover, Mattel Execs Met With White House, Google
theodp writes: Mattel came under fire last November over its portrayal of Computer Engineer Barbie as incompetent. But the toymaker is now drawing kudos for its new Imagine the Possibilities Barbie ad campaign (video), which shows little girls pretending to be professionals in real-life settings, including a college professor lecturing students about the brain. Ad Age, however, is cynical of the empowering spin on Barbie, which it says "comes across as a manipulative way to silence criticism." Interestingly, some of that criticism may have come from the White House.
WH Visitor Records show that Barbie's brainy makeover came after Mattel execs — Evelyn Mazzocco, Julia Pistor, Heather Lazarus — were summoned to the White House last April to meet with the White House Council on Women and Girls. A little Googling suggests other attendees at the sit-down included representatives of the nation's leading toy makers (Disney Consumer, Nickelodeon, Hasbro, American Girl), media giants (Disney Channels, Viacom, TIME, Scholastic, Univision, Participant Media, Cartoon Network, Netflix), retailers (Walmart, Target), educators, scientists, the U.S. Dept. of Education (including the Deputy Director of Michelle Obama's Reach Higher Initiative), philanthropists (Rockefeller, Harnisch Foundations) — and Google. Representing Google was CS Education in Media Program Manager Julie Ann Crommett, who has worked with Disney to shape programming to inspire girls to pursue CS in conjunction with the search giant's $50 million Made With Code initiative.
The April White House meeting appears to be a reschedule of a planned March meeting that was to have included other Mattel execs, including Stephanie Cota, Venetia Davie, and Lori Pantel, to whom the task of apologizing for Computer Engineer Barbie fell last November. For the first time in over a decade, Barbie was no longer the most popular girls' toy last holiday season, having lost her crown to Disney Princesses Elsa and Anna, who coincidentally teamed up with Google-backed Code.org last December to "teach President Obama to code" at a widely-publicized White House event.
WH Visitor Records show that Barbie's brainy makeover came after Mattel execs — Evelyn Mazzocco, Julia Pistor, Heather Lazarus — were summoned to the White House last April to meet with the White House Council on Women and Girls. A little Googling suggests other attendees at the sit-down included representatives of the nation's leading toy makers (Disney Consumer, Nickelodeon, Hasbro, American Girl), media giants (Disney Channels, Viacom, TIME, Scholastic, Univision, Participant Media, Cartoon Network, Netflix), retailers (Walmart, Target), educators, scientists, the U.S. Dept. of Education (including the Deputy Director of Michelle Obama's Reach Higher Initiative), philanthropists (Rockefeller, Harnisch Foundations) — and Google. Representing Google was CS Education in Media Program Manager Julie Ann Crommett, who has worked with Disney to shape programming to inspire girls to pursue CS in conjunction with the search giant's $50 million Made With Code initiative.
The April White House meeting appears to be a reschedule of a planned March meeting that was to have included other Mattel execs, including Stephanie Cota, Venetia Davie, and Lori Pantel, to whom the task of apologizing for Computer Engineer Barbie fell last November. For the first time in over a decade, Barbie was no longer the most popular girls' toy last holiday season, having lost her crown to Disney Princesses Elsa and Anna, who coincidentally teamed up with Google-backed Code.org last December to "teach President Obama to code" at a widely-publicized White House event.
This has little to do with either "toys" or "Google".
Can we please have a "SJW" category that because a dumping ground for this kind of crap, plus a way of keeping it out of my feed?
philanthropists (Rockefeller,...)
Hahahaha!
Look, just stop.
Just let little girls and boys play using their own wild imaginations and get out of their heads with all your political posturing.
Nobody voted for your social meddling.
"Don't ask me, I'm just a girl"
Ad Age, however, is cynical of the empowering spin on Barbie, which it says "comes across as a manipulative way to silence criticism." Interestingly, some of that criticism may have come from the White House.
Truly there is just no pleasing some people. I mean, seriously, criticizing someone because you can no longer criticize them?
"I want a pony, why aren't you giving me a pony, you guys are jerks."
"Ok, here's a pony."
"How dare you guys give me a pony, you guys are jerks."
WTF?
Wow. When did parents give up responsibility for raising there kids to toy manufactures?
You, apparently. A lot.
You are welcome on my lawn.
When do we get Breaking Bad Barbie?
“He’s not deformed, he’s just drunk!”
I think I'm gonna be...*THUD*
You are welcome on my lawn.
So they made a Barbie out of pure white ABS plastic, plump and hairy in all the wrong places, dressed it in torn jeans, sneakers, and a stained IEEE sweater, and dusted with synthetic Dorito cheese dust, accessorized with 27 computers and a coffee maker? And the box it comes in converts into Computer Engineer Barbie's parent's basement?
Left MS Windows for Linux Mint and never looked back!
Vote for Bernie in 2016!
So would you say I'm better off investing in Star Wars figures or canned goods?
On the one hand with canned goods I could stay out of the rating for food.
On the other hand with the collapse of the dollar, it's pretty obvious Star Wars figures make for the perfect monetary replacement.
Hey, it's no more silly than buying a bunch of Platinum.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
I forgot to mention the best part of making Star Wars figures currency - they would be bound to be counterfeited, but the fakes could not possibly be produced at a lower level of quality - so it would mean some really well built Star Wars figures at last!
"There is more worth loving than we have strength to love." - Brian Jay Stanley
I've seen those guys. I knew one that was white as a piece of paper with long black hair frizzy hair he might get cut once every 12-18 weeks and changed clothes every three or four days. He worked 14-20 hours a day and it was all he cared about. He had absolutely no life other than writing software. He was the extreme case but there were dozens who were not a lot better. One woman came in for a job interview, looked around at the environment and her future co-workers and didn't stay for the interview. Just walked the hell out.
What exactly is that, and how did it start? Was it BJ's personal harem where he could pluck out the various women he hunted, like Monica?
More seriously, WTF was the White House (read Obama) doing summoning Mattel execs about how they make their dolls? In the Middle East, there is ISIS run amuk, in the US, Obamacare is almost bust, and this White House has nothing better to do than micromanage the pastime of half the population? I know he's a lame duck, but if there are no hot issues that he really cares about (since he's exposed as a total loser in Foreign Policy, letting the Russians walk over him in not just Syria but Iraq as well), can't he just sit in the White House and plan his retirement, instead of telling toy companies how they should design their dolls?
I must be drunker than I thought. For a minute there, I thought you said, "responsible people".
You are welcome on my lawn.
We are talking people here who dedicate 14 hours a day towards studies and work, and can take such self-destructive workloads better than women on account of biological/physical handicap over women.
I don't know what you're talking about, at my university, there were women who took 21 credits of math classes in one semester. There aren't many men who could do that (of course, some can....the ability to work hard is unrelated to gender).
"First they came for the slanderers and i said nothing."
...if it results in the right outcome? Of course, Mattel is in the business of making money. They responded to criticism. Isn't that what the critics wanted? What's so awful about that?
The occasional rare Chinese mutant doesn't count. Such a creature is even less relevant to a feminist whiner than she is to her male counterparts in the department.
A Pirate and a Puritan look the same on a balance sheet.
The occasional rare Chinese mutant doesn't count.
You're racist and she was Canadian.
"First they came for the slanderers and i said nothing."
Sadly that seemed to be the message of the original computer engineer Barbie book. Not exactly useless advice either, but that kind of bimbo doesn't have a shot with me - not only are there plenty of tits attached to smart women, I hate being manipulated and thanks to years of TV I can always tell when my magical penis powers are being invoked when they're not actually called-for.