C.H.I.P. vs Pi Zero: Which Sub-$10 Computer Is Better? (makezine.com)
Make Magazine weighs in on an issue that's suddenly relevant in a world where less than $10 can buy a new, (nominally) complete computer. Which one makes most sense? Both the $9 C.H.I.P and the newest, stripped-down Raspberry Pi model have pluses and minuses, but to make either one actually useful takes some additional hardware; at their low prices, it's not surprising that neither one comes with so much as a case. The two make different trade-offs, despite being just a few dollars apart in ticket price. C.H.I.P. comes with built-in storage that rPi lacks, for instance, but the newest Pi, like its forebears, has built in HDMI output. Make's upshot?
The cost of owning either a C.H.I.P. or a Pi is a bit more money than the retail cost of the boards. Peripherals such as a power cable, keyboard, mouse, and monitor are necessary to accomplish any computer task on either of the devices. But it turns out the $5 Raspberry Pi Zero costs significantly more to operate than the Next Thing Co. C.H.I.P.
Where does this bullshit keep coming from?
Yes, some of the dealers started out only offering it as a bundle (with some extra cables etc...) at ofcourse an increased price. But for example pihut immediately sold it at 4£ which basically is the 5$ plus sales tax.
So just wait for more to be produced, and you'll definitely be able to get it at the advertised price -_-.