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Mozilla Ends the Advertisements In Firefox's New Tab Tiles (mozilla.org)

An anonymous reader writes: For some time, Mozilla has been experimenting with advertisements in the "suggested tiles" on new Firefox tabs. They received a lot of criticism from the community for it, and now (using linguistic gymnastics), Mozilla has decided to end that experiment. They say, "We experimented with all content – including advertising. We proved that advertising can be done well while respecting users. We have learned a ton along the way. Our learnings show that users want content that is relevant, exciting and engaging. We want to deliver that type of content experience to our users, and we know that it will take focus and effort to do that right. We have therefore made the decision to stop advertising in Firefox through the Tiles experiment in order to focus on content discovery. We want to thank all the partners who have worked with us on Tiles. Naturally, we will fulfill our current commitments as we wind down this experiment over the next few months."

24 of 197 comments (clear)

  1. How the mighty have fallen. by Anonymous Coward · · Score: 5, Insightful

    Our learnings show that users want content that is relevant, exciting and engaging.

    Do people who speak like this not realise how fucking ridiculous they sound?

  2. Fresh horrors by Anonymous Coward · · Score: 5, Insightful

    "We have therefore made the decision to stop advertising in Firefox through the Tiles experiment in order to focus on content discovery."

    I feel the need to pick this sentence apart and read between the lines. What fresh horrors do they have in store?

  3. Respecting users? by Anonymous Coward · · Score: 2, Informative
    1. Re:Respecting users? by Anonymous Coward · · Score: 2, Interesting

      Pale Moon has their own problems. They're having a hate boner over VP9 and refuse to support it. Insisting it's Google's problem to make a plugin for it. Their suggested resolution is to use Flash instead of HTMl5 video. I just ditched PM back to Firefox today. I had jumped to PM with the mention of Mozilla going full retard with the UI in the coming months. I can kick the can down the lane and deal with those problems later.

  4. Too much by Anonymous Coward · · Score: 5, Insightful

    "Our learnings show that users want content that is relevant, exciting and engaging. We want to deliver that type of content experience to our users, and we know that it will take focus and effort to do that right."

    People do want this. But not from you. Provide a good web browser and then get out of the way. It's this same logic that prevents users from setting a homepage on Android. That's right, Mozilla doesn't want you to change the most basic web browser setting on Firefox for Android. No, I don't want to put a link to my home page on your home page. Stop trying to provide "an experience"!

    1. Re:Too much by Obfuscant · · Score: 4, Insightful

      People do want this. But not from you.

      This. I want content I ASK FOR, not the crap you think I might want to see. It is pathetically stupid for Firefox to put ANYTHING on a new tab except perhaps the home page the user has set. I'd rather they not even put the "settings" wheel on a page that is supposed to be BLANK (about:blank).

      No, I don't want to put a link to my home page on your home page.

      I find it rather annoying when Firefox on CentOS decides that I need to see some CentOS page when I open it, and the repeated "check plugins" page that cannot be disabled on Windows is even more so. It takes fiddling deep in the config to set the plugin check URL to something invalid to get it to stop running off to momma.

  5. Re:Ads on the New Tab page? by Anonymous Coward · · Score: 4, Funny

    If you say APK in the bathroom mirror 3 times he appears and edits your hosts file. I bet you're too chicken to try it though.

  6. Firefox: 8% of the market and dropping. by Anonymous Coward · · Score: 5, Insightful

    The latest browser usage stats are showing Firefox at only about 8% of the market. That's just the desktop market only, too. They have almost no mobile presence at all (Firefox for Android is at 0.04%).

    Is Mozilla finally realizing that people are fucking fed up with all of the utter stupidity that has infected Firefox for the last several years?

    Are they finally waking up to the fact that their whole organization will soon be irrelevant once the remaining Firefox users move to Chrome or the other browsers?

    Fuck, I sure hope so! I hope that their next blog post talks about how Australis is being thrown away in favor of the Firefox 3.6 UI, which was actually usable.

    And I hope the blog post after that is about them finally getting around to fixing the goddamn performance issues that make Firefox so much slower than Chrome.

    I really do hope that Mozilla has realized that treating their users like total shit hasn't helped them.

    Maybe they are learning that when you treat your users like shit, and force one unwanted change after another on them, that they'll move to the better products that competitors are offering!

    I really hope that's the case.

    I hope that Mozilla is getting a grip on the reality that they're facing.

    Do what Firefox's users want. Don't force idiotic changes on them. Don't force ads, of all things, on them.

    1. Re: Firefox: 8% of the market and dropping. by Anonymous Coward · · Score: 2, Insightful

      The problem is a lack of anything better than Firefox. Chrome/Chromium will spy on and rape your children, IE is a Microsoft product, Midori is good but still needs polish which probably won't happen because muh lightweight.

    2. Re: Firefox: 8% of the market and dropping. by AntiSol · · Score: 4, Insightful

      Not "best", "least-worst".

    3. Re:Firefox: 8% of the market and dropping. by Anonymous Coward · · Score: 5, Interesting

      Thanks, other AC.

      Third (fourth?) AC chiming in.

      It wasn't that there was a huge gap between 3.6 and 4.0. It was that 3.6 marked the demarcation between a browser with a status bar - which was something every browser had had since the days of Mosaic, and 4.0 was the one without the status bar, because the UX team, ignoring overwhelming negative feedback, had already made up its mind that the users didn't need one anymore, and if they didn't like it, they could always install a third-party extension.

      The problem with "install a third-party extension" is that it effectively tells the community: we're not building a browser for you, we're making our own UX decisions and it's up to the community to spend its own efforts undoing our work if you want to keep the browser the way you wanted it.

      To this day, two the most popular extensions have been Status4Evar, and post-Australis, ClassicThemeRestorer.

      A UI team builds a user interface based on feedback from users. A UX team ignores the data and implements its preconceived notions of design aesthetic against them, creating negative value that the community must then work to undo.

      The real irony about the rationale for the status bar was that it took up too much vertical space. 16 pixels. And the same group of webdevs - not the same individuals, but their contemperaneous collegues - in the same name of "advancing" the web for small screens and mobile, subsequently went on to design mastheads like time.com, nytimes.com, forbes.com, and pretty much any local TV news station with giant 60+ and 150+-pixel position:fixed things that remain visible at all times.

      You can't have a 16-pixel status bar. Not even an about:config option to re-enable it. You can't have an option to put tabs on top/bottom. But giant CSS position:fixed mastheads that remain visible and limit the actual content to a tiny sliver of the screen, why, that's just fine.

      Fuck this industry. I'm so glad I left.

    4. Re: Firefox: 8% of the market and dropping. by kangsterizer · · Score: 4, Informative

      There's a rewrite in progress, it's called Servo, if you want to check it out, it's actually really cool https://github.com/servo/servo

  7. Re:I have always hated the "New Tab" page by sexconker · · Score: 5, Interesting

    The "new tab" page got hidden from the UI for no reason.

    It was relegated to "browser.newtab.url" in about:config for a long fucking time, and I used it to specify the new tab page should be "about:blank" the instant they added the "new tab" page that showed your top visited sites, etc. because I knew the ads were coming.

    It worked until they started putting ads on the new tab page. The browser.newtab.url setting was ignored.
    People bitched and moaned. Mozilla and their dogs on the bug tracker made up some bullshit about how it was a security issue. They claimed malware was hijacking the new tab page via that setting. They did not provide any example of this actually happening.

    They SHOULD have just re-exposed the option in the main settings page - use a url, use blank or use the tiles page.
    But their "solution" was to ignore the setting and force everyone onto the shitty tiles page.

    Choosing "show a blank page" on the tiles page options menu (yes, it has it's own options menu with a gear icon separate from the browser's main options menu) doesn't show you a blank page. It's loads the tiles new tab page with content hidden and the options gear visible. This "blank page" option was inconsistent with the "blank page" option for the home page (which gave you about:blank - a true blank page).

    People bitched because they wanted to load a specific page for their new tabs, or wanted a blank page. Mozilla and their goons on the bug tracker started closing bug reports left and right without ever considering user feedback. As I predicted, it was all about the ads. Mozilla said that if users wanted this functionality they should install an addon. So I did. https://www.soeren-hentzschel....

    Everyone laughed at how Mozilla said the change was done for user security and then pointed people to an unverified third party addon to restore functionality that used to be on the browser's main settings page.

    And here I am laughing again. I'll continue to laugh as long as Mozilla continues to fail.

    If you would like to laugh along, check out:
    https://bugzilla.mozilla.org/s...
    https://bugzilla.mozilla.org/s...
    https://bugzilla.mozilla.org/s...
    And all the dozens of other reports they've marked as dupes and closed. Make sure you expand and read all of the censored comments. (There were many more they outright removed.)

  8. spread on thick by Anonymous Coward · · Score: 5, Insightful

    'our users' relevant, exciting and engaging, experience.

    Marketing has taken over the asylum, nothing but fluff words and miss understanding the relationship, users of firefox are users of firefox, not your users. Not part of the flock you sell at market.

    But should pick at holes given their commitment to mimic chrome until there is not reason to pick firefox over chrome. How can an organisation with one main product not understand that the only reason the vast majority of the users of that product only stay is because of the third party plugins inspite of moves to mimic chrome. Then deprecate the third party plugins ?

  9. I've been using firefox since it was called by waspleg · · Score: 2

    netscape and it kind of irritates me that their default "start page" asks for donations when they start doing bullshit like the ads tiles and pocket.

    Yea, I turned it off, but I also know from experience a shit load of people don't know how and/or don't care enough to learn.

  10. OT: When will Dicedot figure out by fred911 · · Score: 3, Insightful

    what Ads Disabled means?

    or does it mean I need an ad blocker here too?

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  11. Re:Nice mini-rant, dude by Anonymous Coward · · Score: 2, Insightful

    But they need to raise funds to exist. Projects without funds are dead projects.

    Projects with too much money tend to get worse because they attract the type of leadership that sees money as its top priority. The type of leadership that has NO IDEA WHY the project is popular in the first place. Mozilla and Dice come to mind.

  12. Re:Ads on the New Tab page? by Anonymous Coward · · Score: 3, Funny

    Can adblock+ do 16 things hosts do for speed, security, & reliability:

    1.) Protect vs. malicious sites/servers (past ads)
    2.) Protect vs. fastflux botnets + stop C&C communique
    3.) Protect vs. dynamic dns botnets + stop C&C communique
    4.) Protect vs. DGA botnets + stop C&C communique
    5.) Protect vs. downed DNS (adds reliability)
    6.) Protect vs. DNS redirect poisoned dns
    7.) Protect vs. trackers
    8.) Protect vs. spam
    9.) Protect vs. phish
    10.) Protect vs. caps
    11.) Get you past a dns blocking
    12.) Keep you off dns request logs
    13.) Speed up surfing by adblocks & hardcoded fav. sites
    14.) Work on anything webbound (ie email programs) multiplatform.
    15.) Give you easily controlled data
    16.) Do all that & block ads better than addons more efficiently in cpu cycles + memory usage

    * ANSWER ="NO" to each above on ab+ doing it as well or @ ALL + hosts = already on every device natively.

    APK

    P.S.=> Ab+ does less than hosts & less efficiently - hosts do MORE w/ less + Hosts start w/ the IP stack before REDUNDANT inefficient addons BEGIN to operate (as 1st resolver queried).

  13. Re:Ads on the New Tab page? by cfalcon · · Score: 2, Insightful

    Mozilla didn't do it right. There's no correct way to do ads. Ads are harmful.

  14. Re:How is Opera these days? by theskipper · · Score: 2

    Been using Opera Developer on Mint/Cinnamon for a few weeks and it's definitely ok. Only one crash (surprisingly, expected more) and very fast (unsurprisingly given the engine underneath). As a matter of fact, I was somewhat stunned that after getting to the bottom of this thread there wasn't any mention of it.

    Random thoughts:
    - One process per tab (ps aux |grep opera...whoa!)
    - Lazy tab loading (enabled in settings)
    - No multirow tabs afaict, didn't see an extension like Tab Mix on FF
    - uBlock works great (extension)
    - New tab gives a customizable dial page. It shows only the site name in different fonts unless it finds a logo, not a thumbnail preview. Still undecided.
    - Dial page allows grouping of sites into one tile, gets close to the group your tabs concept in FF.
    - No significant rendering problems with various sites like in the old days of Opera.
    - Bookmarks sidebar is ok but not as polished as Firefox yet. Don't have a list of "gripes", just feel like it needs some more polish and TLC.
    - Extensions are pretty cool embedded in the sidebar.
    - Interface is definitely "slim" like Australis so it's not like going back to the pre-hipster interface days (e.g. Palemoon freezing FF). Probably fair to say it's not the holy grail of interface usability+speed, just a very decent alternative.

    Lastly (and most importantly to me personally), what I really liked about FF was the group your tabs feature but then the announcement that it was going to be removed came up. That's why I gave Opera to see what features it had, it would be very cool to see that revived in Opera.

    FWIW.

  15. Re:Millennials/Hipsters are the problem. by Mashiki · · Score: 4, Insightful

    Except they have a valid point. If the changes that these people made had been rated as good by the general public, there would have been an increase in their marketshare. In this case the opposite has held true, and it reflects directly back on those that mozilla has hired meaning that the millinials/hipsters are the cause of mozilla's massive loss in marketshare in the last 8 years. This entire thing could be summed up as a learning experience: Don't change what isn't broken, and don't shove garbage down the users throats.

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  16. Re:I have always hated the "New Tab" page by Anonymous Coward · · Score: 5, Insightful

    The "new tab" page got hidden from the UI for no reason.

    It got hidden from the UI for a very good reason: if you have a feature that you want to remove, you hide it from the UI and then use the drop-off in usage stats from telemetry collected from "average" users to claim it was never wanted in the first place.

    Then you present those skewed metrics to the clueless bosses in order to implement the user-hostile, advertising-friendly, and design-fashionable thing you wanted to implement in the first place.

    You don't need tabs-on-top. You don't need a checkbox to enable tabs-on-top. You don't need an about:config preference to re-enable tabs-on top.
    You don't need a status bar. You don't need a hidden about:config to enable the status bar.
    You don't need to disable Javascript. You don't need an about:config to selectively disable javascript.
    You don't need to see the http:/// part of the URL bar. You don't need to see the fully-qualified domain name or the complete URL. You just need to know you're connected to AOL. (Thankfully this one got shot down before it made it to production in Chrome, let alone Firefox.)

    Firefox started out as a powerful browser under control of the user. With every feature deletion, they lose market share.

    This has been the pattern from UXtards in every product over the past 5 years. CEIP (telemetry) was opt-in in Win7. Was opt-out in Win8. Can be forcibly disabled in Win7. The telemetry of error reporting cannot be opted out of in Win10 beneath Enterprise.

    The clued users disable the shit on sight, leaving only the clueless. And metrics-driven UXtards never realize they end up producing products that can only be used by morons, because the only metrics they get are from morons. They could get the opinions of thought leaders by simply asking them, but no, that's not "Big Data" or otherwise buzzword-compliant. So this is the shit we get.

  17. Re:Nice mini-rant, dude by Gavagai80 · · Score: 2

    Why bother existing if your purpose was to be the open source users-first browser but you've ended up as the only browser that forces ads onto users and your commercial competitors feel less commercial?

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  18. Re:Mozilla is dying by jones_supa · · Score: 2

    I can remember when Firefox was actually innovative, stable, and a refreshing choice in a browser. Maybe that was only because IE 5 and 6 was so bad?

    That's the reason. Now when Chrome and Edge have upped their game, Firefox starts to look quite crusty.