TAG Heuer Increasing Weekly Production To Meet Demand For Its Smartwatch (slashgear.com)

An anonymous reader writes: According to reports TAG Heuer is struggling to keep up with the high demand for its $1,500 TAG Heuer Connected Android Wear-powered smartwatch. Since its launch in November the company has sold about 100,000 units and plans to crank up production to 2,000 units per week. According to Slashgear: "Jean-Claude Biver, the CEO of Tag Heuer shares that more smartwatch models from the company will be unveiled at the end 2016 or early 2017 – with options of new materials and diamonds. Being the genius that revived brands such as Blancpain and Hublot, Biver has positioned Tag Heuer as the first luxury watchmaker that enters smartwatch business with a 'big bang' and ready to use large eco-system courtesy of Android Wear."

Comments

A lot of negativity here

[DrXym]

Don't you realise that these smart watches are hand made? Each CPU is painstakingly built by hand master craftsman one transistor at a time. The CPU is a soldered to a precision circuit board etched in gold and engraved with the individual maker's name. Horologists test the timing functionality of the device, placing miniature weights on quartz crystal to achieve the perfect clock frequency. The screen is painstakingly hand painted one pixel at a time with fine horse hair brushes. The metal case is formed by savants with the power of mind over matter. And finally the strap is hand-stitched and made from the hide of the last white rhino.

So if you cynically thought Tag Heuer were just shoving some mass produced part from an Intel factory in Malaysia into a chunky metal case and pocketing the enormous markup then think again.