Report: Apple To Suspend Effort To Develop Live TV Service (bloomberg.com)
schwit1 sends word that Apple has reportedly suspended plans to offer a live internet-based television service and will focus on being a platform for media companies to sell directly to customers through its App Store instead. Bloomberg reports: "Apple Inc. has suspended plans to offer a live Internet-based television service and is instead focusing on being a platform for media companies to sell directly to customers through its App Store, according to a person with knowledge of the matter. While Apple isn't giving up entirely on releasing a live-TV service, its plan to sell a package of 14 or so channels for $30 to $40 a month has run into resistance from media companies that want more money for their programming, said the person, who asked not to be named discussing a prospective product."
This is smart. I also heard that Apple has reportedly suspended plans to offer a live internet-based television service and will focus on being a platform for media companies to sell directly to customers through its App Store.
This is a good move by Apple. What a waste of shareholder value that boondoggle would be.
I recently canceled my service because I was paying too much for cable ... and now you're telling me that APPLE doesn't want to charge enough?
Shrug, congratulations media companies, you just lost to Netflix ... AGAIN.
What the fuck will it take to get through your thick ass skulls that we are not going to continue paying for your shitty commercial laden bullcrap. From this point on, I will pay for service or I will watch 1 or 2 commercials per hour, and not if they are mixed into the middle of the show. And I'm not going to pay you some ridiculous sum of money for it. Probably less than a dollar per 'channel', no way in hell I'm giving you more than a dime a month per show I watch, you simply aren't worth it.
So go ahead, try to sell people your spammy wares with little to no content at ridiculous prices. The sooner you die and stop bribing and manipulating to get your way, the sooner we can move on.
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TV networks have no idea what to make of streaming technology. Some of them get the idea that they can use the Internet to extend their TV audience to people on the Internet, but are so divided on how to go about it no delivery model has emerged that is consistent enough to be usable by a make-it-simple company like Apple.
Even the simplest case, over-the-air network recent episodes, is a rickety hash. Sometimes you can stream the latest several episodes of a given show. Sometimes you have to wait a week, and sometimes your favorite show is just not available for streaming at all. Sometimes you have to "verify your cable provider" for an over-the-air show! Streaming could have been the OTA networks' natural way of extending their working commercial-sponsored business model to the huge audience of people who are semi-regular TV watchers who occasionally miss an episode.
Cable networks could capture the cord-cutter market by offering their content to existing subscription services. Some do, each with its own idiosyncratic interface, while most operate with the comforting assumption taht most people will pay a separate subscription fee for each cable channel they stream. And what about streaming by those who still subscribe to cable? You have to hope that the skimpy pulldown in the "Verify Your Provider" list will eventually include your own cable company.
Small wonder that today's busy young people just shrug and get into the habit of torrenting everything. And once you have gotten used to that model and its more consistent interface, they won't be back.
"its plan to sell a package of 14 or so channels for $30 to $40 a month has run into resistance from media companies that want more money for their programming" ...its plan to sell a package of 14 or so channels for $30 to $40 a month has run into resistance from potential subscribers that want more programming for their money,
Fixed that for ya.
Sorry, but for $40 a month I'd sure as hell want more than 14 channels. Talk about being clueless in the marketplace. Hulu, Netfilx, etc all offer much more bang for the buck. Admittedly TV in general has less value to me than it does for a lot of people, but $40 a month for 14 channels just seems ridiculously overpriced to me.
Just cruising through this digital world at 33 1/3 rpm...
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Do you even know how to speak English? From the complete nonsense you wrote i would think not.
Sorry, but for $40 a month I'd sure as hell want more than 14 channels.
That depends heavily on the content of the 14 channels. I think most people don't really watch many more than that now. I know I do not. If there is good value in the 14 channels and I get to customize them to my particular tastes then it might be worth it. Your mileage may vary. If it is just the same swill I get from the cable companies now then I'm not interested.
Right now I pay about $30ish/month for some basic cable channels and about $90/month for 100 megabit internet. Guess which one I care about more? So yeah, I'd consider paying $30-40/month for a group of channels I'd watch a lot and which could replace my cable subscription but I'm not about to pay more than I am now. Currently I get about 150 channels, 90% of which I never, ever watch because they are shit and the things I do watch get recorded on my DVR. I pretty much never watch live TV, and frankly why would I? So I can get bombarded with ads? No thanks. I value my time more than that. I have no interest in the latest Kardashian family hijinks so don't waste the bandwidth sending it to me.
So there's the deal I want on the table. 15-30 channels of content (movies and other programming) *I* want to watch and that *I* get to pick with no ads that is easily searchable and which I can watch at a time and place that is convenient to me. And I'm not willing to pay more than $40/month for that. That's the deal, take it or leave it.
There is no reason to use channels any more. Let shows stand by themselves. Also, it's the Internet. No reason to time delay shit anymore. If it's food people will watch it.
LOL @ the english. Has anyone really been far even as decided to use even go want to do look more like?
Why would I want to wait for a show to be dripped out a week at a time? I Greatly prefer having a whole season released at a time.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
This could simply be a negotiation step by Apple to get the price more in line with value.
I'll keep my Google Player boxes with Netflix, Hulu, and Kodi. $20 a month and all I will ever need.
I watch what I want when I want it, not what/when live feed tells me to.
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Hollywood's insistence on bundled programming is nothing more than a subsidy for three quarters of the channels out there. Sure we have variety, but the quality of most programming out there is abysmal. If TV subscriptions went a la carte, we would see Hollywood's TV sector immediately shrink overnight. A lot of those BS programs that get bundled into packages wouldn't survive simply because there isn't any revenue for it.
instead of subscribing to ESPN... just print up a picture of some fat guys standing around doing nothing.
Sit & stare at that for three hours every sunday.
Betcha cant tell the difference.
You are what I'd call a legacy customer, who hasn't cut the TV cord yet.
Not actually true. I did cut the cord for about 3 years but there are a few things on cable I find worthwhile enough to pay for so I got a reasonable bundled deal with my internet. I wouldn't pay more than I do and I'd drop it in a heartbeat if they change the value proposition. I would be very happy to cut the cord again if I could find a service that fits my needs better.
On-demand services like Netflix mean that you are never stuck with 50 channels and nothing you want to watch, so suddenly you don't need 50 channels any more.
I've had a Netflix subscription twice in the not-too-distant past and I routinely couldn't find anything I was interested in watching. Trying to find a good movie on Netflix (or Amazon or Hulu or...) is irritating to put it mildly and I don't care at all about their original programming. I realize that is my particular taste but mine is the only one I really care about in this case.
You just need one or two on-demand services.
There is not yet any on-demand service that offers the mix of programming I'm interested in. I'd be happy to use one that did (if the price was right) but none exists. Believe me, I've looked.
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Considering Apple cannot design ANYTHING lately that doesn't piss off their customers, it's probably a good idea they don't try to start a TV service.
No, of course not. All they make is failure after failure; particularly in the Set-Top-Box market.
Not to me. Even if I got to pick the channels, it's just not worth that much to me.
That's fine too. There is a range of what people want and what they are willing to pay and yours is probably different than mine. One of the guys I work with is a huge football fan so he's willing to pay quite a lot to get all the football related programming. Nothing wrong with that. Me? I could not care less about football so I it is worth nothing to me. What I have a problem with is the fact that the programming is bundled. So if I want the Food Network and SyFy but don't want ESPN, I shouldn't have to pay for ESPN. Even better would be the ability to pay for particular shows I'm a fan of rather than a channel since most of what is on any channel is typically uninteresting drivel. (your drivel may be different from mine of course) Of course if I'm paying to watch the show I have less than zero interest in watching advertisements so there's that...