Report: Apple To Suspend Effort To Develop Live TV Service (bloomberg.com)

Posted by samzenpus on Thursday December 10, 2015 @12:29AM from the giving-up-for-now dept.

schwit1 sends word that Apple has reportedly suspended plans to offer a live internet-based television service and will focus on being a platform for media companies to sell directly to customers through its App Store instead. Bloomberg reports: "Apple Inc. has suspended plans to offer a live Internet-based television service and is instead focusing on being a platform for media companies to sell directly to customers through its App Store, according to a person with knowledge of the matter. While Apple isn't giving up entirely on releasing a live-TV service, its plan to sell a package of 14 or so channels for $30 to $40 a month has run into resistance from media companies that want more money for their programming, said the person, who asked not to be named discussing a prospective product."

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Re:Canceled TV service by 91degrees · 2015-12-10 01:21 · Score: 5, Insightful

Shrug, congratulations media companies, you just lost to Netflix ... AGAIN.
This is probably why Apple isn't interested. They figure broadcast TV is losing popularity, especially with their current tech-aware customer base. They can afford to say "no" to this.