Slashdot Mirror


Games Involving Candy Stimulate Kids' Appetites (www.ru.nl)

An anonymous reader writes: Most of us are aware by now of the myriad internet games created not for their own sake, but as a marketing tool for another product. But we're not the target audience for these games — kids are. New research out of Radboud University found that two-thirds of all kids around primary school age play one of these games at least once a week, and almost none of them are aware that they're advertisements (abstract). Worse, the game-ads are really effective. "..shortly after playing a game with an embedded food advertisement, children ate 55% more of the candy offered to them than children who had played a game with an embedded toy advertisement." The researchers further add that "it does not matter whether the games are about candy or fruit: children eat more candy after playing a game involving food."

43 comments

  1. Duh! by kheldan · · Score: 1

    Show a kid yummy junk food and candy, kid wants to eat yummy junk food and candy

    Marketers will shamelessly and consciencelessly sell whatever they want to sell

    Nothing to see here, move along, move along..

    --
    Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
  2. Candy by Anonymous Coward · · Score: 0

    Posts involving summaries involving games involving candy stimulate my appetite... ...for CANDY.

  3. Adults offering candy to children. hmm by clovis · · Score: 1

    Who gives candy to children at school? What are they training these kids for?
    I hate to do the "when I was a kid", but no one gave us candy in school, and we only got it at home rarely, such as for Halloween and major holidays.
    When I wanted candy, I had to earn money and go buy it.
    Maybe these kids should go get a job instead of sitting around, playing games and eating candy.

    When I was a kid, all we had to play with was fire. And we were glad to have it.

    1. Re:Adults offering candy to children. hmm by KGIII · · Score: 1

      What's odd is that they seem surprised that the kids ate the candy at a greater rate after playing a game involving food. I bet I'd be horny after playing a game that involved naked chicks. I'd probably screw 55% more women offered to me immediately after playing such a game and damned if I care if it was an ad. Yes, we're influenced by pictures. This is valuable research, how?

      --
      "So long and thanks for all the fish."
    2. Re:Adults offering candy to children. hmm by Hognoxious · · Score: 1

      You shouldn't assume anything. I demand that a proper empirical study be done to test your hypothesis, and the sooner the better.

      In the name of science, of course.

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    3. Re:Adults offering candy to children. hmm by Anonymous Coward · · Score: 0

      You shouldn't assume anything. I demand that a proper empirical study be done to test your hypothesis, and the sooner the better.

      In the name of science, of course.

      But we know that slashdot posters would be using an alternate method to reduce the horny-level after playing naked chick picture game.
      oh, sorry need to make a correction:
      sed s/would be/are

    4. Re:Adults offering candy to children. hmm by mikael · · Score: 1

      Some schools had "tuck shops" run by the prefects (selling crisp and sweets like "refreshers" or "soft mints", or "bun queues" which sold donuts and warmed up sausage rolls. There was always a newsagents nearby outside which sold just about every sweet and snack available.

      In the college I went to, there was a vending machine selling crisps, bicuits, soft drinks at the end of every corridor and in every public seating area.

      --
      Vintage computer adverts: http://www.vintageadbrowser.com/computers-and-software-ads
    5. Re:Adults offering candy to children. hmm by rtb61 · · Score: 1

      This research is required because it substantiates the manipulation of minors by major corporations to enhance their profits at the expense of the health of those minors. You require empirical research in order to apply legislative penalties to kerb and block this activity and in order to ensure the user, or as in this case, the abuser pays. Likely smart move large tax on candy, this because candy is already priced as high as it can be and any increase in price reduces profits while reducing demand, so the abuser of minors pays.

      Without empirical evidence the PR=B$ machine goes into full bullshit mode deny the self evident because there is no proof. Of course this includes generating bullshit research, like the crap about no sugar rush. The lie the researches pushed, no sugar rush, this facilitated by hugely limiting the actual sugar and candy intake to daily recommended nutritional levels (spread over the entire day) and absolutely did not let the children eat as much candy as the wanted to or could, real fucking scum research.

      We are winning, on a really hot day in Adelaide http://www.abc.net.au/news/201... (thanks America), all the diet drinks in a smaller market were gone and the fructose crap largely remained on the shelves.

      --
      Chaos - everything, everywhere, everywhen
    6. Re:Adults offering candy to children. hmm by Anonymous Coward · · Score: 0

      55% of 0 is still 0.

    7. Re:Adults offering candy to children. hmm by dbIII · · Score: 1

      Australia doesn't have much fructose crap because corn syrup is more expensive than cane sugar in a free market , so the soft drink (soda) uses real sucrose sugar. It means consuming nearly twice as much cane sugar to get the same negative effects as fructose - but that's still happening.

    8. Re:Adults offering candy to children. hmm by CaptQuark · · Score: 1

      apply legislative penalties to kerb and block this activity

      kerb = stone edging of a pavement. (British English)

      curb = to control or limit something (Any English)

      Another homonym that (affects/effects) (our/hour) (already/all ready) (two/too/to) complex English language.

      --

    9. Re:Adults offering candy to children. hmm by KGIII · · Score: 1

      Why would you leave such low-hanging fruit? *sighs* Now, normally I'd never say such things and I'm sure your mother's a saint but...

      You're right, I guess... Your mom doesn't actually count for anything at all.

      Sheesh...

      --
      "So long and thanks for all the fish."
    10. Re:Adults offering candy to children. hmm by KGIII · · Score: 1

      I'm pretty sure we already had evidence of that. We used said evidence when we made Camel get rid of Joe Cool.

      --
      "So long and thanks for all the fish."
    11. Re:Adults offering candy to children. hmm by KGIII · · Score: 1

      Absolutely! For science! We just need hookers and a video game with naked chicks in it. And lots and lots of empirical evidence. This study could take years!

      I think we should get NOW to fund it. This way they can prove video games with sex make men horny. They can then use that evidence to apply for laws and post the results proudly on their website. I'll do some of the research work for free but I'm going to need a whole lot of well paid research assistants. I know I can count on you!

      I should also see what effects are had with various drugs, and drug cocktails, are involved. I'd certainly consider drinking again, for science. Oh, we should also have a scale of beauty and see what effects those have on our study.

      This is going to take a lot of testing. The data needs to be accumulated! For science!!!

      --
      "So long and thanks for all the fish."
    12. Re:Adults offering candy to children. hmm by KGIII · · Score: 1

      Heh... Not all of us. I actually have a girlfriend again. She's even attractive and young. She's not even from Canada and some people *do* know her. To make it even more odd. I did used to date a chick who has a Slashdot account of her own.

      --
      "So long and thanks for all the fish."
    13. Re:Adults offering candy to children. hmm by dotancohen · · Score: 1

      Who gives candy to children at school? What are they training these kids for?

      Better yet is the implicit "we let the children eat all the candy they wanted until they stopped of their own accord". I'm very glad that my children do not go to that school.

      --
      It is dangerous to be right when the government is wrong.
    14. Re:Adults offering candy to children. hmm by Anonymous Coward · · Score: 0

      Who gives candy to kids at school?

      1) Teachers do. To keep their unruly unparented charges in line, many pass out candy pieces like fish to trained seals.

      2) Parents do. Many of the adults who birth, feed, and house children think it appropriate to send them off to school laden with candy--and toys. When I taught, parents literally yelled at me that I was not to take away candy or chips eaten during class--or toys played with.

    15. Re:Adults offering candy to children. hmm by clovis · · Score: 1

      This research is required because it substantiates ...

      That's a good point. It is better that the people who write laws have some actual research done to support their decisions rather than going with "what is obvious".
      And I'm sure you're right in that it gives them a way to oppose the PR-B$ machine's representatives.

      I once had to work with a state legislator, and that was a point he made. He said, people are going to come after me if I support this, and I really need something to show them that's more than "I want to".
      He went on to say that you would be surprised how reasonable these people can be, if you have something concrete to show them to support your position.

  4. Pre-defined outcome of the study by BitZtream · · Score: 1

    So you gave them a game that showed food and let them play for a while, then put a bowl of candy in front of them ... and they ate the candy ...

    So ... just curious, have you ever put a bowl of candy in front of a kid and they DIDN'T EAT IT?

    Yea, thats what I thought. Kids eat candy when given the opportunity, film at 11, big break through in child psychology!@$!@$!@$

    You could have saved yourself the study and just asked any parent. Of course, these are the people who will immediately tell me how to raise my child because 'they've studied it' yet none of them will be socially capable of forming a relationship long enough to actually have one of their own.

    Other amazing nuggets from the study:

    Fat kids like to eat
    Showing kids food makes them want to eat (If only someone had made a dog salivate or something as a test sometime in the past we would have figured this out sooner!)
    Advertising works when done properly

    God damn, I wished I had some common sense in a can, I could have saved you a fuckton of money and time and you wouldn't have been contributing to the problem with your retarded study

    --
    Persistent Volume manager for Kubernetes - https://github.com/dwimsey/openshift-pvmanager
    1. Re:Pre-defined outcome of the study by Anonymous Coward · · Score: 1

      So ... just curious, have you ever put a bowl of candy in front of a kid and they DIDN'T EAT IT?

      Umm, it even addresses this point in the summary, never mind the article; ..shortly after playing a game with an embedded food advertisement, children ate 55% more of the candy offered to them than children who had played a game with an embedded toy advertisement."

      So yeah, the kids who didn't play a food-related game actually did eat a lot less candy. 'Fraid it's not the study which is looking retarded.

    2. Re:Pre-defined outcome of the study by KGIII · · Score: 1

      I think we're looking at this wrong. What we *should* be doing is getting funding so that we can perform stupid ass studies that confirm the obvious and were probably already confirmed results from miles of other data points that didn't necessitate feeding candy to children and subjecting them to ads.

      We should do a study on the ease and effectiveness of removing sweets from very young children who've not yet reached the age where they're considered toddlers. I wonder who we can get to pay for that.

      --
      "So long and thanks for all the fish."
    3. Re:Pre-defined outcome of the study by cfalcon · · Score: 1

      > So ... just curious, have you ever put a bowl of candy in front of a kid and they DIDN'T EAT IT?

      Well, the researchers did. That's the whole point- the candy viewed increased the candy consumed.

  5. In other news... by Mal-2 · · Score: 1

    In other news, watching cooking shows makes you hungry. What a scandal!

    --
    How is the Riemann zeta function like Trump rallies? Both have an endless number of trivial zeros.
    1. Re:In other news... by Anonymous Coward · · Score: 0

      Is making children obese ok?

    2. Re:In other news... by Anonymous Coward · · Score: 0

      As long as you don't force-feed them like foie gras geese.(Eating their liver is obviously not ok either.)

    3. Re:In other news... by Anonymous Coward · · Score: 0

      even with fava beans and a nice chianti?

  6. Breaking.. by Anonymous Coward · · Score: 0

    BREAKING: Underwear ads make teens horny

  7. incomplete information . by swell · · Score: 4, Funny

    "... ate 55% more of the candy offered to them than children who had played a game with an embedded toy advertisement."

    But how many ate the toys?

    --
    ...omphaloskepsis often...
    1. Re:incomplete information . by Anonymous Coward · · Score: 0

      But how many ate the toys?

      Our lawyers say that no matter how funny it would be, we can't encourage you to eat the cards. Hear that? Whatever you do, don't eat the delicious cards.

  8. More candy? by Anonymous Coward · · Score: 0

    ... well then don't give the little shits any candy.

    Problem solved.

  9. Space Patrol by Anonymous Coward · · Score: 0

    It all began with the radio/tv show Space Patrol. That's when targeting children really began to take control of children's minds. Gotta sell those breakfast cereals...

    https://en.wikipedia.org/wiki/Space_Patrol_(1950_TV_series)

  10. A hypothesis by Anonymous Coward · · Score: 0

    Can it be that kids who like candy chose games involving food? (No, I didn't RTFA.)

    1. Re:A hypothesis by Anonymous Coward · · Score: 0

      Or the summary, apparently.

  11. So the headline is misleading, then? by wonkey_monkey · · Score: 1

    Games Involving Candy Stimulate Kids' Appetites

    it does not matter whether the games are about candy or fruit: children eat more candy after playing a game involving food

    So while the headline is technically correct (not always the best kind of correct), it's not the whole story. Games with food ads increase appetite. Games about fruit increase appetite.

    Obvious answer: offer kids fruit instead of candy.

    --
    systemd is Roko's Basilisk.
    1. Re:So the headline is misleading, then? by Anonymous Coward · · Score: 0

      The reason ‘Candy’ is in the headline is that in practice these ‘games’ are mostly about candy, made by candy marketeers. So a kid has increased appetite and only looked at falling licorice bears for the past hour... guess what he's going to eat.
      There's this other thread on /. about AB+'s new acceptable ads policy. Well, I think that effects like the article describes show that ads are inherently unacceptable. Furthermore, I'd go so far as to say that we probably should ban advertising outright.

  12. A suggestion for Slashdot by Anonymous Coward · · Score: 0

    Might I suggest that Slashdot refrain from posting articles about some study that only found behind a paywall, especially if the study purports to arrive at some psychological or sociological conclusions? There's just way too many crap studies being covered and promoted by crap journalists, and having the opportunity to examine a study directly is necessary oftentimes to determine if its credible, or if the journalist has competently summarized it.

  13. Sex sells Whiskey by Anonymous Coward · · Score: 0

    Look closely at any whiskey ad. See the word sex spelled out? Look closelyer. It's subliminal, meaning your wanker is being pulled but you realize it's from a 63-yo ad exec.

    1. Re:Sex sells Whiskey by Anonymous Coward · · Score: 0

      Look closely at any whiskey ad. See the word sex spelled out? Look closelyer. It's subliminal, meaning your wanker is being pulled but you realize it's from a 63-yo ad exec.

      Doesn't matter; got my wanker pulled.

  14. I knew this... by Anonymous Coward · · Score: 0

    After playing Roller Coaster Tycoon... building the little food shops always made me hungry.

  15. So, games involving homework... ? by Anonymous Coward · · Score: 0

    Yeah?

  16. A Crusher by Anonymous Coward · · Score: 0

    This research is a real crusher for the candy industry. They should move on to viking sagas and soda production.

  17. Who funded this? by Anonymous Coward · · Score: 0

    I'll bet this is your tax dollars at work...

  18. Broccoli games by MoarSauce123 · · Score: 1

    Following that logic we should push broccoli games on kids.