Mobile Gaming Giant Calls For Longer Product Life Cycles

An anonymous reader writes: South Korean gaming firm Nexon has vowed to release mobile games with longer life cycles, focusing on attracting users for at least 10 years rather than relying on fad sales. The company argued that developing a sustainable ecosystem in the mobile gaming industry was more important than generating immediate sales. While Nexon is the region's largest PC gaming business, it has been comparatively laggard in its attempt to break into the mobile world. Following its announcement last year that it would initiate a strategic push into the mobile sector, Nexon has built a dedicated mobile business unit, as well as global teams looking at international markets.

Comments

"gaming giant?"

[Anonymous Coward]

While Nexon is the region's largest PC gaming business

So I consider myself a hardcore gamer - mention any AAA or indie game made in the last 15 years and good chance I can tell you the developer off the top of my head - and I've never even heard of Nexon. I just went to wikipedia to look at what they've done, and, well... the only games listed there I've ever heard of were not made by Nexon, just "localized" by them. E.g, Eve Online, which was really made by CCP Games. That seems to be the case for most of "Nexon's" games.

"Gaming giant?" Uhh.. no. Not really. I can think of little 3 person studios who I'd consider more important and influential.