Mobile Gaming Giant Calls For Longer Product Life Cycles

An anonymous reader writes: South Korean gaming firm Nexon has vowed to release mobile games with longer life cycles, focusing on attracting users for at least 10 years rather than relying on fad sales. The company argued that developing a sustainable ecosystem in the mobile gaming industry was more important than generating immediate sales. While Nexon is the region's largest PC gaming business, it has been comparatively laggard in its attempt to break into the mobile world. Following its announcement last year that it would initiate a strategic push into the mobile sector, Nexon has built a dedicated mobile business unit, as well as global teams looking at international markets.