FTC Issues New Rules for Native Advertising on the Internet (blockadblock.com)

popo writes: Native Advertising, or advertorial content that's camouflaged to mimic a site's original content is all the rage among web publishers these days particularly as ad-blocking takes a bigger and bigger bite out of traditional web-advertising revenues. Well the FTC reiterated its position on native ads and may have just slammed the door shut on this "alternative" form of online advertising. The verdict: If it's not clearly marked "advertising", it may be considered misleading. And by misleading, the FTC means illegal. Of course, from an adblocking perspective, once you clearly indicate something is an ad — you make it all the more easy to block. Which defeats one of the primary goals of native ads to begin with.

Comments

Re:Good - but it was going to happen anyway

[Mashiki]

Way go over sell the importance of gamer gate. Undisclosed advertising has been a problem and has attracted regulations for decades.

I'm sure that's why it's suddenly all happened at once and the FTC has come out in force against it right? If it would have happened without gamergate, then I'm sure you can prove that they if they hadn't engaged in said campaign then it would have happened eventually as well.

Well let's see, you've provided a link. I'm sure that you're being ethical and providing a link to a nice, unbiased source, rather than something written by gaters themselves. The latter would be deeply unethical and therefore against everything gaters have ever done (excluding all the stuff they made up and the rape and death threats that is).

So like many people, you make the usual "rape/death threats/bs" I'm sure you've actually got proof of that, you know unlike the mass number of pedophiles in anti-GG or the ones that are actively doxing people, trying to get individuals fired from their workplace and in some cases have been trolls so epic that they ran with multiple identities and wrote for sites like the guardian, daily kos, and so on. And one can't forget some of the other anti-GG folks who are out there, trying to get video games pulled because it doesn't fit with their ideology, or the doxing of individuals operating a charity for women to boot.

One can't forget the anti-GG people either who wished to use chemical warfare to kill pro-GG folks, or the others who claimed the GG is "worse than ISIS" and "actual terrorists." Can't forget the new stuff either, like the claims that GG is so irrelevant that they call bomb threats in on themselves. Or the one's who claim they 'left home because of threats' but were still there to give interviews, or the ones who suddenly "left home because of threats" but really were leaving to go on vacation. Strange that people can't find police reports for those either...