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The Winner-Take-All Trend In Tech (newyorker.com)

An anonymous reader writes: A pair of articles about the tech industry serve to highlight a growing trend. First, Om Malik writes in The New Yorker about the failure of ride-sharing company Sidecar, backed by Richard Branson, and how it's one more example of the winner-take-all tendency with modern tech firms. "This loop of algorithms, infrastructure, and data is potent. Add what are called network effects to the mix, and you start to see virtual monopolies emerge almost overnight. ... The more we use it, the more data we give the company, and the more it is able to control where we turn our attention."

The second article is from Jacques Mattheij, who notes a different side of the trend toward one winner and a whole lot of losers: unnecessary reliance on cloud-based components to force vendor lock-in. "In many of these cases if you look a bit more closely at what is being sold you'll realize that these are just instances of a business-model that was grafted on as an afterthought onto something that would have worked really well stand-alone but where the creators weren't happy with a one-time fee from potential buyers." Companies who hit it big early can't help but stay dominant if they force users to rely on their servers.

19 of 124 comments (clear)

  1. That is why standards are so useful by Lennie · · Score: 4, Insightful

    That is why standards are so useful and we need to keep making them.

    When winner-takes-all happens, it's better to have the standard be the winner. Not some company.

    Because when winner-takes-all happens with companies you get a monopoly and abuse of that monopoly (possibly from the pressure of the stock market demanding better and better numbers).

    --
    New things are always on the horizon
    1. Re:That is why standards are so useful by Lennie · · Score: 4, Interesting

      But. But. But.

      The Free Market doesn't WORK THAT WAY!

      Does it? Does it?

      A lot more negative way to look at it is this: companies that fear to not be the winner will help build standards to prevent other companies to be the winner.

      Look at this:
      https://www.opencontainers.org...

      A company like VMware might be afraid Docker could be the winner because of the network effect of Docker, a company like Microsoft might be afraid Google could be the winner. CoreOS might be afraid Docker could kill their business. Who knows. Maybe I'm wrong.

      But whatever the motive of the companies or the individuals, they are making standards and even open source code: https://runc.io/

      I personally prefer winner-takes-all standards over that over winner-takes-all companies.

      The market can deal with the rest of the problem: making products and services around standards.

      --
      New things are always on the horizon
    2. Re:That is why standards are so useful by fluffernutter · · Score: 2

      This is why I cringe every time someone says 'Apple is an inventor'. All they do is take something that all the other guys are doing because it's the standard thing to do and make it different. They get away with it because enough of their fans thing it is a cool hipster way to do things. Yet to this day my macbook is the only system I have with a displayport and no VGA port. Even the Thinkpad I just purchased still works with my VGA monitors. I swear at them every time I can't connect my monitor because I lost my stupid displayport to VGA adapter.

      --
      Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
    3. Re:That is why standards are so useful by Sique · · Score: 2
      Actually, the most profitable and larges products have all been products that followed lots of standards. You know how many standards a car has to comply with? Or a television set?

      We tend to ignore how many standards products follow even if we call then "proprietary".

      Standards make sense. Standards allow for cooperation. Standards allow for modularization. Standards make complexity manageable and provide clear interfaces. Standards reduce the risk of the unexpected. And standards actually spur innovation, because they reduce the depth of product design necessary. If you had to design everything from your power generators, cables, distribution systems, sockets, plugs, screws, nuts, batteries, power supplies, down to mobile phone standards, antennas, receivers, phone number routing, RAM and ROM modules to make a mobile phone, how many innovation would be out there? Luckily there are some standards where you can just expect things to work[tm], and you can concentrate to innovate exactly the part you have some interesting ideas for. As long as you don't decide for a certain mobile phone because of the power supply it comes with, it makes no sense to have a proprietary power supply. Use a standard one! There is only one field were standardization creates unwanted problems: In the fields where the actual innovation happens. If you really want to design the better power supply or the better socket-and-plug system, that yields advantages for its users, having a standard for sockets and plugs hamper you. But for as long as I am using mobile phones, the way to charge them has been always the same for me. There was no innovation that was visible to me in the design of power supplies.

      --
      .sig: Sique *sigh*
  2. Cloudy with a chance of vendor lock-in by JaredOfEuropa · · Score: 2

    From a business point of view, the use of cloud components is not unnecessary but required, since they want to lock us in. Built-in vendor lock-in is nothing new either, companies have attempted it with patents, diverging standards and underhanded business practises for over a century.

    --
    If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
  3. Basic economics by Britz · · Score: 4, Insightful

    I know that economics has a bad reputation. Rightly so. Keynes doesn't make sense, but seems to work and the crazy libertarians make a lot of sense in theory, but got us 2008.

    Yet some models and explanations are solid and work. One of them is the concept of the natural monopoly. I would argue that Facebook, Microsoft (Windows and Office) operate in markets with natural monopolies.

    Markets with a natural monopoly don't work well in a market economy. They either need to be heavily regulated or simply taken over by the state and out of the private industry. Both models aren't ideal.

    But Microsoft isn't regulated. Facebook neither. This happens because of globalization. Nation states would need to regulate them, but since those companies operate on a global scale, there is little interest by national regulators to step in. Since there is no international regulator, there is no regulation. Hence these companies are free to exploit their natural monopoly.

    1. Re:Basic economics by Kjella · · Score: 4, Interesting

      Yet some models and explanations are solid and work. One of them is the concept of the natural monopoly. I would argue that Facebook, Microsoft (Windows and Office) operate in markets with natural monopolies.

      Yes, but for different reasons. Software is in general a natural monopoly. There's a mostly fixed development cost, hardly any marginal cost. That means there is a strong cost incentive to reduce the number of implementations until there is only one, which is the definition of a natural monopoly. On the bright side there are two alternatives, a proprietary solution monopolized by one company or an open source solution shared by everyone. Both are theoretically efficient since there's no reinventing of the wheel. Of course once you introduce a few more real world conditions like whether there's is really one product to fit every need, how the feedback cycle from profit/benefit to new development works etc. it's a bit more complicated.

      Social networks on the other hand have a huge network effect. That is to say, the value of an empty Facebook is almost none. Even they gave away all the source, said you can build your own site but not take any accounts or anything posted on Facebook, it would be almost worthless. So while software is a natural monopoly on the cost side, Facebook is a natural monopoly on the benefit side. Like the phone network, if you couldn't call someone with a different provider it doesn't matter even if the technology is trivial. That one is much harder to solve because you can always build better software, open source carries on even with almost no market share. But even if you have a better service, getting all the users to jump sides is incredibly hard. It's like how I'm sure it'd be easier if we all agreed to drive on the left or the right or 50Hz vs 60Hz or 110V vs 220V but the costs involved are absolutely massive compared to the gains.

      --
      Live today, because you never know what tomorrow brings
    2. Re:Basic economics by CrankyOldEngineer · · Score: 2

      Britz -- You just had to turn this into a political issue, didn't you? "Crazy libertarians" did not cause the 2008 economic melt-down. A combination of misguided public policy, captured regulators, and crony capitalism created the conditions that made it inevitable. Those conditions included poor underwriting practices, over-extended borrowers, and complex financial derivitives used to intentionally hide the dangers. But these were symptoms; not causes. There have been a number of excellent books written about it. I have some favorites, but I hesitate to mention any for fear of getting blamed for bias. Politicians of all sides share the blame. Please read up.

      --
      COE
    3. Re:Basic economics by Anonymous Coward · · Score: 2, Interesting

      Software is in general a natural monopoly

      You clearly don't know jack shit about technology.

      It's like how I'm sure it'd be easier if we all agreed to drive on the left or the right or 50Hz vs 60Hz or 110V vs 220V but the costs involved are absolutely massive compared to the gains.

      I'm glad you brought up power mains. Because I was thinkning about this very topic the other day and power mains was the analogy I came up with to explain it. If Apple/Google were around when power mains standards were made it would be like this:
      Apple outlets would have a special patented configuration of pins. No one can use their configuration without licensing fees. It has a chip in the plug and outlet to make sure they are geniune. It runs on a variable voltage that is constantly recalculated to further ensure that non-apple plugs/appliances won't work. If you don't want to buy a house with Apple plugs, you can buy a house with android plugs. This standard runs on top of a modified version of java. If you use this modified version of java, you can write your own drivers on top, and you can set up your own voltage standard, but only if you can also get a power generation company to also run your java driver. But it's not really java. It's Google's special java. You also can't use any other language without rewriting the entire operating system stack. So no one does it.

      But all the Google and Apple microwaves/tv's/computers/etc are expensive. What if you can't afford it? Well there are some houses that are on an independant "open-source" standard (the 110V 60 hz we have today). If you want to use this standard you can get generic appliances and such that cost half as much as the brand name ones, but there's lots of propaganda out there trying to scare you not to. They say that it doesn't work as well. It catches fire from time to time, etc. (even though it has been shown time and again that the more complex ones catch fire more often, not the simple ones). Since people listen to the propaganda, they think 110V outlets are inferior, and should be outlawed. They also clamor that Google and Apple should get together and make a standard so they can interoperate. Eventually they do, by adding yet another layer on top of both of their standards that really just gets in the way and costs more so most people don't use. Despite the existence of the standard, you still have to choose whether to buy a Google house or an Apple house.

      Natural monopoly :-PPPPPPPPPPPPPPPPPPPPPPPPPP and arrowhead bottled water is a natural monopoly. You fucking moron!

    4. Re:Basic economics by NostalgiaForInfinity · · Score: 3, Insightful

      I know that economics has a bad reputation. Rightly so. Keynes doesn't make sense, but seems to work

      Keynesianism does make sense, unfortunately it doesn't work in practice. For example, empirical evidence is pretty strong that the Keynesian multiplier (how many dollars the economy gains from each dollars spent by the government) is less than one. Progressives and Democrats on the one hand complain about crony capitalism and big corporations, and on the other hand hand out trillions of dollars to such corporations in stimulus spending and bailouts. And when these programs don't yield the promised results, they say that they should have spent even more. How stupid do you have to be to believe this crap?

      and the crazy libertarians make a lot of sense in theory, but got us 2008

      How can "libertarians" be responsible for anything in our economy? We haven't had anything even remotely resembling libertarian government for more than a century and government regulations have been steadily increasing. The few areas where we have had "deregulation" and "privatization" (e.g., telecoms, airlines) have not resulted in anything like a free market (although they have still been beneficial). Most deregulation and privatization by Democrats and Republicans have themselves been tied up with corporate interests and crony capitalism, something both parties are deeply beholden to.

      Yet some models and explanations are solid and work. One of them is the concept of the natural monopoly.

      There is little evidence that natural monopolies exist in any economically meaningful sense. That is, if you define your market sufficiently narrowly, you can claim that some company has a "natural monopoly", but there is no reason to believe that your definition of "market" is economically relevant. For example, if you define the "desktop PC" as a market, Microsoft has a "monopoly", but if you look at the market of all interactive computing devices, Microsoft is just one of many companies. Of course, free markets do sometimes produce monopolies (or cartels), but those monopolies aren't stable, and they collapse the faster the more economically important that monopoly is; if you try to fix those problems with regulation, the cure is worse than the disease.

    5. Re:Basic economics by _Sharp'r_ · · Score: 2

      Was Myspace a natural monopoly in 2006, when it was the largest social network site in the world and the most visited website?

      The network effects just mean that there tends to be one winner at a time, but do not mean one winner over time. The switching costs control that and the cost of switching social networks is trivial, i.e. go to a different website, maybe hit an import button to pull in the old site's contacts.

      If faceplant 2.0 came out and was way better than facebook, suddenly facebook would go the way of myspace.

      Sure, there is only room for one facebook right now, because why switch if it's just the same thing? LinkedIn exists just fine because it has a different value proposition for people, being designed to be more work focused. If facebook wanted to charge "monopoly" profits and say, hit up all subscribers for even as little as $5/month, suddenly another site which was just the same as the existing facebook would have all the users.

      Because costs of software switching for many tasks are low, there is a bandwagon effect for the current most valuable to consumers in any given software space, but that's not a monopoly. If the software maker had any real power to prevent competition from taking away their customers, you might have a point about monopoly, but they don't. Ask Lotus 1-2-3, or Wordperfect, or Internet Explorer, or any of the other software "monopolies" over the years which weren't.

      All it takes is a better total value from a competitor for customers and they will switch in a heartbeat. That's not a monopoly sucking extra profits out of people, that's normal competition ensuring customers get the best deal possible at the time. That's also why the current winner gets forced to keep trying to improve what they provide in order to fend off competitors.

      --
      The party of stupid and the party of evil get together and do something both stupid and evil, then call it bipartisan.
    6. Re:Basic economics by xtronics · · Score: 2

      There is a false meme that the big-business people and the big-government people are not one and the same. I call them DemoPublicans. What we live under is best called cartel-socialism where the big-business people funnel money to their big-government buddies to insure lockout of any competition. The result is the disappearing middle class - a clear indicator of the level of corruption. ( Yes - the old guard Republicans are practicing me-too socialism - socialism-lite. )

      The fact is that the USA in now more socialist (48% of GDP is government spending) than Russia (35%)) - Keynesian economics of course doesn't work long term and anyone that thinks the general public is better off than we were before Tarp and the great expansion of government over the last years must have a government job.

      The key problem with Keynesian is quite simple - yes they can print money - but they can not print wealth. Wealth only comes from the activity of productive people - who are getting screwed to the point that they are slowing or stopping productive activity. This screwing is a direct consequence of Keynesian spending.

  4. Welcome to Capitalism by GameboyRMH · · Score: 5, Interesting

    In a dog-eat-dog world, you end up with one very fat dog. Not always one, sometimes two. Most of the world's beer is made by two megacorporations. Most of the world's cars are made by less than a dozen companies, and a few megacorps have the lion's share among them (Volkswagen Auto Group, General Motors, Toyota). Most of the world's computers are made by Foxconn. It's the same with everything. Capitalism only sort-of works with a small population and lowish amounts of automation, and with a credible communist rival to keep it in check. Outside of capitalism's narrow butterzone, it's just low competition between exploitative megacorps and runaway inequality until the system implodes.

    I also hate the way tech has been going for a long time now, towards walled-garden computing, unnecessary use of centralized online systems, user privacy violation, and worker exploitation. A disgusting industry that I hate and would like to get out of now.

    --
    "When information is power, privacy is freedom" - Jah-Wren Ryel
    1. Re:Welcome to Capitalism by Anonymous Coward · · Score: 2, Funny

      I think you missed something. I don't agree with your Capitalism thingie.

      I drive a Ford, not listed as one of your only car manufacturers (I actually have 2).
      I don't drink beer, another of your monopolies I manage to miss.
      Don't know if my computer was made by FoxConn.
      I don't have any Apple products because of walled gardens.

      I DO have to report my health insurance to Obamacare and it has to meet those requirements.

      Funny, you listed capitalism as forcing you to do business with specific individuals. I can manage to avoid it. Your implied solution, more government, is the only monopoly I can't avoid and it is total crap.

      Odd how reality seems to be opposite of your political rant.

    2. Re:Welcome to Capitalism by NostalgiaForInfinity · · Score: 2

      Capitalism fails for the same reason

      What you seem to be saying is that capitalism is worse than optimal allocation of resources, and you are right. It is. In fact, it is much worse.

      it involves stupid ass human beings who evolved from lower animals who's minds are not evolved for market society at all.

      And people don't magically stop being "stupid ass human beings" when they enter politics; to the contrary, politicians and government economists are power hungry and greedy, and voters are ignorant without actually having to face the consequences of their ignorance. The result is even worse than capitalism and free markets: in free markets, at least if you screw up, you have to deal with the consequences; in a government run economy, you can screw up again and again and have others pay for your stupidity--nothing forces you to ever learn.

      Capitalism and free markets aren't the best possible economic system, but they are the best known economic system for "stupid ass human beings".

  5. Regarding the rant by Jacques by sanf780 · · Score: 2
    Although I believe Jacques is rubbing the right spots, he is not giving any specific example. As usual, let me state that "the cloud" just means somebody else's servers. So let me give you some examples I know of hardware or software locked to a given server:
    • The Cardo SHO-1 handsfree set for motorcycles uses a website that you need to register for. The kind of information that is stored in the website is minimal, but you still need to fill in data. The online components are firmware version check and social kind of thing that helps you set a group for set to set communications. Note that the set does not directly connect to the internet.
    • My Panasonic Plasma TV does require a Panasonic account in order to watch TV, but it does require one for access to the application store. One of the reason that an account is needed is for traceability: there are probably paid applications there.
    • My Nexus 7 tablet needs a Google account in order to access the application store. I haven't tried, but I suppose you can live without access to the store, a la Cyanogenmod way.
    • The video on demand application I pay a subscription for requires an account, and as it is streaming, it uses somebody else's servers. There are movies that you can "buy",e.g. the Star Wars movies, but I do not trust the service will live long enough. Or that any given movie needs to be viewed more than twice these days.
    • I have an extensive Steam library for games. If Steam goes tits up, then I lose access to those games. This is a calculated risk I run with my entertainment software. Some of the games require Games For Windows Live (that does not work anymore), or uPlay, or some half baked service that only works for one or two games. Last game I played, Tales from the Borderlands, asked me to create a new account for Telltale Games in order to show me stats that previous games were given for free. I told them no ten times, twice per chapter.
    • Any work related files I work with has a very strong vendor lock-in, but the software itself does not use somebody else's servers as far as I know. I suppose that is somebody else's problem right now - I am given the tool I need to use, and I am instructed in how to do so. Sorry I cannot be any more specific, NDAs and the like are in effect.
    • I use an empty Facebook account just for login purposes on a few sites where I troll. Zero friends is what my spam troll alternate persona deserves. I will not upload photos to a service where I lose ownership of them.

    At the end of the day, it is just a matter of risk assesment. Joe six-pack might follow the right path some of the times. An educated Slashdot reader shall fare far way better than that.

  6. 2008? by glennrrr · · Score: 3, Insightful

    Crazy Libertarians caused government created entities like Fannie Mae and the FHA to get people to take out mortgages they couldn't afford to pay?

    1. Re:2008? by NostalgiaForInfinity · · Score: 2

      You're absolutely right: it wasn't Fannie Mae and Freddie Mac alone that caused the housing bubble, it was a combination of factors. The issue is really that on the one hand, government implemented lots of policies supporting, subsidizing, and encouraging home ownership; and on the other hand, it dropped the ball when it came to regulating and supervising financial institutions in order to prevent them from taking advantage of that public influx of money.

      Sure, that means that "too little regulation" was the problem, in the sense that "too few matching numbers" are the problem when you buy a lottery ticket and lose. But the answer in both cases is not to gamble again and again that next time you are going to get it right, the answer is not to play at all.

  7. Re:Capatalism by NostalgiaForInfinity · · Score: 3, Informative

    There is no 'sharing' in Capatalism and no sense of 'common good', so you're always going to end up with a few players at the top.

    That's the pre-Enlightenment view of economics. In fact, the reason the Wealth of Nations was such a breakthrough is because it recognized that individually selfish actions in a free market promote the "common good".

    And it's the best way of promoting the "common good" that we know, because if you try to replace the free market with politics and government, you end up with not a few players at the top (where "few" in reality means tens of thousands or even millions, depending on how you count), you end up with one player, namely the government. And that one player is run by people who are just as selfish, power-hungry, and greedy as the CEOs of major companies. But unlike those CEOs, they are not constrained by market forces, and they can use violence against anyone with impunity.

    Yes, free markets suck, but they suck a lot less than all the known alternatives.