EFF: T-Mobile "Binge On" Is Just Throttling of All Data (eff.org)

onedobb writes: Tests confirm that when Binge On is enabled, T-Mobile throttles all HTML5 video streams to around 1.5Mps, even when the phone is capable of downloading at higher speeds, and regardless of whether or not the video provider enrolled in Binge On. This is the case whether the video is being streamed or being downloaded—which means that T-Mobile is artificially reducing the download speeds of customers with Binge On enabled, even if they're downloading the video to watch later. It also means that videos are being throttled even if they're being watched or downloaded to another device via a tethered connection.

Comments

Agree. Marketing speak is the problem.

[aussersterne]

I work in marketing and advertising by turns these days (seems like every career trajectory eventually ends up somewhere in this playground, whether near top or bottom of the food chain), so I have to admit guilt here as well.

There is a tendency to operate with the goal of eliminating negative and limiting language because, surprise surprise, positive language tests out well in actual conversion numbers. But there is unquestionably an element of half-truth in it.

"slowed down and degraded to reduce data use" becomes "optimized for mobile"
"we've raised our prices" becomes "we've changed our plans to offer the best possible value to our customers"
"we've removed a bunch of features that raised costs for us" becomes "we've streamlined our service for ease of use"
"we've slashed our support staff" becomes "we're enabling you to find answers more quickly with our self-help area"
"we've eliminated our warranty" becomes "our product is so reliable that it's made warranties obsolete"

and so on.

It's not the actual policy that's the problem. It's that language is Orwellian. Bad becomes good. "Optimization" is supposed to be a good thing. But in this case, the customer's presumption that "optimized" equals "good for me" is actually not true; the word is being used in opposition to its conventional connotation.