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A New, App-Based Format For Novels (theguardian.com)
HughPickens.com writes:
The Guardian reports that Julian Fellowes, creator of Downton Abbey, plans to release his new novel, a historical drama set in London during the 1840s, in installments via an app. It's a tradition that dates back to Charles Dickens, but utilizes modern technology. Each of Belgravia's 11 chapters will be delivered on a weekly basis, and will come with multimedia extras including music, character portraits, family trees and an audio book version. "To marry the traditions of the Victorian novel to modern technology, allowing the reader, or listener, an involvement with the characters and the background of the story and the world in which it takes place, that would not have been possible until now, and yet to preserve within that the strongest traditions of storytelling, seems to me a marvelous goal and a real adventure," says Fellowes.
Publisher Jamie Raab says the format appealed to her precisely because of Fellowes's television background and his ability to keep audiences engaged in a story over months and even years. "I've always been intrigued by the idea of publishing a novel in short episodic bites. He gets how to keep the story paced so that you're caught up in the current episode, then you're left with a cliffhanger."
Publisher Jamie Raab says the format appealed to her precisely because of Fellowes's television background and his ability to keep audiences engaged in a story over months and even years. "I've always been intrigued by the idea of publishing a novel in short episodic bites. He gets how to keep the story paced so that you're caught up in the current episode, then you're left with a cliffhanger."
"A New, App-Based Format For Novels "
We call it a normal money making scheme app with in-app purchases to lure the morons to spend their hard earned cash.