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AT&T Brings Back Unlimited Mobile Data To Lure TV Subscribers (bloomberg.com)
An anonymous reader writes: Five years after AT&T discontinued its unlimited mobile data plan, the company is bringing it back with a catch: users must be subscribed to DirecTV or U-verse TV as well. The service will start at $100/month for a single subscriber. Two additional users can be added for $40/month each, and the fourth is free. There's also one more caveat: "Customers that exceed 22 gigabytes of data use in one month will have their speed throttled during peak network traffic periods." AT&T looks to do battle with T-Mobile, who has a similar four-person plan. This is one of the first major consequences of AT&T's acquisition of DirecTV last year for $48.5 billion. The company says it will soon roll out other plans to combine the services.
>> catch: users must be subscribed to DirecTV or U-verse TV
I'd expect the other catch is "also, we can cancel or change the 'unlimited' bit at any time' - only suckers need apply.
You mean they had it before and took it away and now they expect that I'll think they won't do it again?
att 6 years ago: unlimited data for a low low monthly fee, browse all the tubes. browse too much and we cancel your service.
att 5 years ago: nevermind. we dont like this.
FCC: net neutrality. it doesnt matter what your provider likes, they cant throttle or cap or inject ads. common carriers are common carriers...
Comcast:cant hear you over the hold music.
Time Warner: fuck your shit.
fcc: guise...seriously...
T-Mobile: unlimited data forever for a low low price also if you use too much or too little or certain kinds of sites we will throttle you to oblivion
ATT:Ditto we have this too also ATT is best TT.
fcc: ok assholes come on...common...carrier.
comcast: have fun in our corporate cheerleader thunderdome this year AKA the supreme court.
Good people go to bed earlier.
I would LOVE uverse... But your refuse to build out the fiber to cover the city. Instead you stopped 5 years ago just outside of town and have done nothing at all since.
If you want more Uverse subscribers, freaking build it out so that people can actually have it as a choice.
Do not look at laser with remaining good eye.
It hasn't. there is ZERO reason to have cable TV or satellite TV anymore.
Even the sports wierdows can watch it online with far better coverage than what the TV channels deliver.
Do not look at laser with remaining good eye.
... just keeps getting more expensive. In the grand scheme of things, that $5/mo price increase for my age-old unlimited data plan is not a big deal. The problem is that it reminds me just how far we can trust these companies. They expect us to hold up our end of the bargain (2 year contracts, phone leases, etc) but they don't do their part (SLAs, uptime, throughput that matches advertised speeds, etc).
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