Universal To License Music To SoundCloud In Streaming Deal (thestack.com)

An anonymous reader writes: Universal Music Group has agreed to license its music to online audio platform SoundCloud – a major step for the popular startup, which has struggled to receive legitimate recognition in the industry. SoundCloud will enjoy access to Universal material, including work from top global artists signed to the label such as Adele, Taylor Swift and Kanye West. Conversely Universal will be able to access SoundCloud's advertising, analytics and data tools with the aim of increasing revenue streams and bolstering fan/artist engagement.