Nielsen Adds Facebook To Social TV Ratings (hollywoodreporter.com)

Posted by samzenpus on Thursday January 21, 2016 @12:34AM from the most-shared dept.

New submitter AnneMackay451 writes with news that the Nielsen media audience measuring company will now include social media buzz into its ratings. From the article: "Nielsen wants to know what TV shows are getting the biggest buzz on Facebook. The measurement firm is expanding its Twitter TV Ratings to include data from Facebook and, eventually, Instagram. The new reports are being rebranded as Nielsen's Social Content Ratings. The new ratings will measure online buzz about TV programs and streaming originals when they launch later this year. Social conversations will be measured both during a show's airtime and 24-hours-a-day."

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Re:Worthy Endeavor by gmack · 2016-01-21 01:38 · Score: 3, Insightful

Well, not so much. Remember when Snakes on a Plane was everywhere on social media? Turns out very few people actually went to watch it. Sometimes things trend on social media because people are making fun of it or telling each other how much they hate it.